4Filing Date: Oct 15, 2026

Reddit (RDDT) 4: CEO sells 17,308 shares (Oct 15, 2026)

Statement of Changes in Beneficial Ownership

View SEC Filing
ACC: 0001827011-26-000043
Total Value$3.18M
Trades12
Insiders1

Transaction Details

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Sell · Dispose
Class A Common Stock
Shares-2.50K
Price$158.84
Total Value$397.1K
Shares Owned After342.33K
Transaction DateOct 13, 2026
10b5-1
Footnotes ▸

The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 20, 2026. | The sales were executed in multiple trades at prices ranging from $158.37 to $159.34.

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Sell · Dispose
Class A Common Stock
Shares-1.70K
Price$161.98
Total Value$275.4K
Shares Owned After337.63K
Transaction DateOct 13, 2026
10b5-1
Footnotes ▸

The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 20, 2026. | The sales were executed in multiple trades at prices ranging from $161.47 to $162.43.

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Exercise · Acquire
Class A Common Stock
Shares+17.31K
Price$25.29
Total Value$437.7K
Shares Owned After353.74K
Transaction DateOct 13, 2026
10b5-1
Footnotes ▸

The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 20, 2026.

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Sell · Dispose
Class A Common Stock
Shares-3.41K
Price$155.33
Total Value$529.4K
Shares Owned After350.33K
Transaction DateOct 13, 2026
10b5-1
Footnotes ▸

The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 20, 2026. | The sales were executed in multiple trades at prices ranging from $155.06 to $155.99. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes 2 to 10 to this Form 4.

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Sell · Dispose
Class A Common Stock
Shares-1.80K
Price$160.95
Total Value$289.7K
Shares Owned After339.33K
Transaction DateOct 13, 2026
10b5-1
Footnotes ▸

The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 20, 2026. | The sales were executed in multiple trades at prices ranging from $160.44 to $161.35.

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Sell · Dispose
Class A Common Stock
Shares-500
Price$163.72
Total Value$81.9K
Shares Owned After336.43K
Transaction DateOct 13, 2026
10b5-1
Footnotes ▸

The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 20, 2026. | The sales were executed in multiple trades at prices ranging from $163.47 to $164.04.

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Sell · Dispose
Class A Common Stock
Shares-4.20K
Price$157.61
Total Value$662.0K
Shares Owned After344.83K
Transaction DateOct 13, 2026
10b5-1
Footnotes ▸

The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 20, 2026. | The sales were executed in multiple trades at prices ranging from $157.10 to $158.03.

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Sell · Dispose
Class A Common Stock
Shares-700
Price$162.80
Total Value$114.0K
Shares Owned After336.93K
Transaction DateOct 13, 2026
10b5-1
Footnotes ▸

The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 20, 2026. | The sales were executed in multiple trades at prices ranging from $162.47 to $163.18.

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Exercise · Dispose
Stock Option (Right to Buy)Derivative
Shares-17.31K
Price$0.00
Total Value$0
Shares Owned After993.33K
Transaction DateOct 13, 2026
Exercise Price$25.29
ExpiresDec 25, 2033
10b5-1
Footnotes ▸

The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date.

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Sell · Dispose
Class A Common Stock
Shares-1.30K
Price$156.47
Total Value$203.4K
Shares Owned After349.03K
Transaction DateOct 13, 2026
10b5-1
Footnotes ▸

The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 20, 2026. | The sales were executed in multiple trades at prices ranging from $156.07 to $156.95.

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Sell · Dispose
Class A Common Stock
Shares-1.20K
Price$159.76
Total Value$191.7K
Shares Owned After341.13K
Transaction DateOct 13, 2026
10b5-1
Footnotes ▸

The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 20, 2026. | The sales were executed in multiple trades at prices ranging from $159.42 to $160.16.

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · EVS Trust - I
Class A Common Stock
Shares0
Price-
Total Value$0
Shares Owned After68.97K
10b5-1Holding Only
Footnotes ▸

The securities are directly held by a grantor retained annuity trust, of which the Reporting Person is sole trustee and beneficiary.

Post-Transaction Holdings

Huffman Steve Ladd · CEO & President, Director, 10% Owner
SecuritySharesChange
Class A Common Stock342.33K-
Stock Option (Right to Buy)993.33K-17.31K (-1.71%)
auto_awesome

Deep Analysis

Reddit CEO Steve Huffman exercised 17,308 options at $25.29 and sold every one of them for roughly $2.74M under a Rule 10b5-1 plan, leaving his revocable-trust position flat at 336,432 shares.

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Original SEC Filing Textexpand_more
=== SEC Form 4 — Statement of Changes in Beneficial Ownership === Document Type: 4 Period of Report: 2026-10-13 10b5-1 Pre-arranged Plan: Yes --- Issuer --- Name: Reddit, Inc. (RDDT) CIK: 0001713445 --- Reporting Owner --- Name: Huffman Steve Ladd CIK: 0001827011 Role: Director, Officer (CEO & President), 10%+ Owner --- Non-Derivative Transactions --- [Transaction #1] Security: Class A Common Stock Date: 2026-10-13 | Code: M (Exercise of derivative) Shares: +17,308 | Price: $25.29 Total Value: $437,719.32 Shares Owned After: 353,740 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F1] The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 20, 2026. [Transaction #2] Security: Class A Common Stock Date: 2026-10-13 | Code: S (Open market sale) Shares: -3,408 | Price: $155.33 Total Value: $529,364.64 Shares Owned After: 350,332 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F1] The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 20, 2026. [F2] The sales were executed in multiple trades at prices ranging from $155.06 to $155.99. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes 2 to 10 to this Form 4. [Transaction #3] Security: Class A Common Stock Date: 2026-10-13 | Code: S (Open market sale) Shares: -1,300 | Price: $156.47 Total Value: $203,411.00 Shares Owned After: 349,032 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F1] The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 20, 2026. [F3] The sales were executed in multiple trades at prices ranging from $156.07 to $156.95. [Transaction #4] Security: Class A Common Stock Date: 2026-10-13 | Code: S (Open market sale) Shares: -4,200 | Price: $157.61 Total Value: $661,962.00 Shares Owned After: 344,832 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F1] The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 20, 2026. [F4] The sales were executed in multiple trades at prices ranging from $157.10 to $158.03. [Transaction #5] Security: Class A Common Stock Date: 2026-10-13 | Code: S (Open market sale) Shares: -2,500 | Price: $158.84 Total Value: $397,100.00 Shares Owned After: 342,332 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F1] The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 20, 2026. [F5] The sales were executed in multiple trades at prices ranging from $158.37 to $159.34. [Transaction #6] Security: Class A Common Stock Date: 2026-10-13 | Code: S (Open market sale) Shares: -1,200 | Price: $159.76 Total Value: $191,712.00 Shares Owned After: 341,132 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F1] The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 20, 2026. [F6] The sales were executed in multiple trades at prices ranging from $159.42 to $160.16. [Transaction #7] Security: Class A Common Stock Date: 2026-10-13 | Code: S (Open market sale) Shares: -1,800 | Price: $160.95 Total Value: $289,710.00 Shares Owned After: 339,332 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F1] The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 20, 2026. [F7] The sales were executed in multiple trades at prices ranging from $160.44 to $161.35. [Transaction #8] Security: Class A Common Stock Date: 2026-10-13 | Code: S (Open market sale) Shares: -1,700 | Price: $161.98 Total Value: $275,366.00 Shares Owned After: 337,632 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F1] The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 20, 2026. [F8] The sales were executed in multiple trades at prices ranging from $161.47 to $162.43. [Transaction #9] Security: Class A Common Stock Date: 2026-10-13 | Code: S (Open market sale) Shares: -700 | Price: $162.80 Total Value: $113,960.00 Shares Owned After: 336,932 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F1] The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 20, 2026. [F9] The sales were executed in multiple trades at prices ranging from $162.47 to $163.18. [Transaction #10] Security: Class A Common Stock Date: 2026-10-13 | Code: S (Open market sale) Shares: -500 | Price: $163.72 Total Value: $81,860.00 Shares Owned After: 336,432 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F1] The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 20, 2026. [F10] The sales were executed in multiple trades at prices ranging from $163.47 to $164.04. --- Derivative Transactions --- [Transaction #1] Security: Stock Option (Right to Buy) Date: 2026-10-13 | Code: M (Exercise of derivative) Shares: -17,308 | Price: $0.00 Exercise Price: $25.29 Exercisable: N/A | Expires: 2033-12-25 Shares Owned After: 993,331 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F12] The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date. --- Holdings --- [Holding #1] Security: Class A Common Stock Ownership: I (Indirect) Footnotes: [F11] The securities are directly held by a grantor retained annuity trust, of which the Reporting Person is sole trustee and beneficiary. [Holding #2] Security: Class A Common Stock Ownership: I (Indirect) Footnotes: [F11] The securities are directly held by a grantor retained annuity trust, of which the Reporting Person is sole trustee and beneficiary. [Holding #3] Security: Class A Common Stock Ownership: I (Indirect) Footnotes: [F11] The securities are directly held by a grantor retained annuity trust, of which the Reporting Person is sole trustee and beneficiary. --- Footnotes (Complete Index) --- F1: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 20, 2026. F10: The sales were executed in multiple trades at prices ranging from $163.47 to $164.04. F11: The securities are directly held by a grantor retained annuity trust, of which the Reporting Person is sole trustee and beneficiary. F12: The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date. F2: The sales were executed in multiple trades at prices ranging from $155.06 to $155.99. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes 2 to 10 to this Form 4. F3: The sales were executed in multiple trades at prices ranging from $156.07 to $156.95. F4: The sales were executed in multiple trades at prices ranging from $157.10 to $158.03. F5: The sales were executed in multiple trades at prices ranging from $158.37 to $159.34. F6: The sales were executed in multiple trades at prices ranging from $159.42 to $160.16. F7: The sales were executed in multiple trades at prices ranging from $160.44 to $161.35. F8: The sales were executed in multiple trades at prices ranging from $161.47 to $162.43. F9: The sales were executed in multiple trades at prices ranging from $162.47 to $163.18. --- Signature --- /s/ /s/ Julie Rogers, Attorney-in-Fact (2026-10-15)

keid analysis is for reference only and does not constitute investment advice.