=== SEC Form 4 — Statement of Changes in Beneficial Ownership ===
Document Type: 4
Period of Report: 2026-10-05
10b5-1 Pre-arranged Plan: Yes
--- Issuer ---
Name: ROKU, INC (ROKU)
CIK: 0001428439
--- Reporting Owner ---
Name: Collier Charles
CIK: 0001951665
Role: Officer (President, Roku Media)
--- Non-Derivative Transactions ---
[Transaction #1]
Security: Class A Common Stock
Date: 2026-10-05 | Code: M (Exercise of derivative)
Shares: +10,269 | Price: $49.59
Total Value: $509,239.71
Shares Owned After: 32,969 | Ownership: D (Direct)
[Transaction #2]
Security: Class A Common Stock
Date: 2026-10-05 | Code: S (Open market sale)
Shares: -9,689 | Price: $151.60
Total Value: $1,468,852.40
Shares Owned After: 23,280 | Ownership: D (Direct)
Footnotes:
[F1] Shares sold pursuant to Mr. Collier's 10b5-1 plan.
[F2] The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $151.02 to $152.01 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
[Transaction #3]
Security: Class A Common Stock
Date: 2026-10-05 | Code: S (Open market sale)
Shares: -580 | Price: $152.06
Total Value: $88,194.80
Shares Owned After: 22,700 | Ownership: D (Direct)
Footnotes:
[F1] Shares sold pursuant to Mr. Collier's 10b5-1 plan.
[F3] The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $152.02 to $152.18 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
[Transaction #4]
Security: Class A Common Stock
Date: 2026-10-05 | Code: M (Exercise of derivative)
Shares: +10,269 | Price: $49.59
Total Value: $509,239.71
Shares Owned After: 32,969 | Ownership: D (Direct)
[Transaction #5]
Security: Class A Common Stock
Date: 2026-10-05 | Code: S (Open market sale)
Shares: -9,845 | Price: $151.61
Total Value: $1,492,600.45
Shares Owned After: 23,124 | Ownership: D (Direct)
Footnotes:
[F1] Shares sold pursuant to Mr. Collier's 10b5-1 plan.
[F4] The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $151.04 to $152.02 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
[Transaction #6]
Security: Class A Common Stock
Date: 2026-10-05 | Code: S (Open market sale)
Shares: -424 | Price: $152.07
Total Value: $64,477.68
Shares Owned After: 22,700 | Ownership: D (Direct)
Footnotes:
[F1] Shares sold pursuant to Mr. Collier's 10b5-1 plan.
[F5] The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $152.04 to $152.08 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
--- Derivative Transactions ---
[Transaction #1]
Security: Employee Stock Option (right to buy)
Date: 2026-10-05 | Code: M (Exercise of derivative)
Shares: -10,269 | Price: $0.00
Exercise Price: $49.59
Exercisable: N/A | Expires: 2032-11-03
Shares Owned After: 30,807 | Ownership: D (Direct)
Footnotes:
[F6] This stock option vests in 48 substantially equal monthly installments. The first installment vested on December 4, 2022.
[Transaction #2]
Security: Employee Stock Option (right to buy)
Date: 2026-10-05 | Code: M (Exercise of derivative)
Shares: -10,269 | Price: $0.00
Exercise Price: $49.59
Exercisable: N/A | Expires: 2032-11-03
Shares Owned After: 20,538 | Ownership: D (Direct)
Footnotes:
[F6] This stock option vests in 48 substantially equal monthly installments. The first installment vested on December 4, 2022.
--- Footnotes (Complete Index) ---
F1: Shares sold pursuant to Mr. Collier's 10b5-1 plan.
F2: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $151.02 to $152.01 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F3: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $152.02 to $152.18 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F4: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $151.04 to $152.02 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F5: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $152.04 to $152.08 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F6: This stock option vests in 48 substantially equal monthly installments. The first installment vested on December 4, 2022.
--- Signature ---
/s/ /s/ Renee Strandness, attorney-in-fact (2026-10-07)
