4Filing Date: Oct 5, 2026

Apple (AAPL) 4: CEO vests 99,878 RSUs, sells $8.5M (Oct 5, 2026)

Statement of Changes in Beneficial Ownership

View SEC Filing
ACC: 0001140361-26-038669
Total Value$24.66M
Trades7
Insiders1

Transaction Details

Ternus John
CEO, Director·Direct
Sell · Dispose
Common Stock
Shares-3.56K
Price$331.38
Total Value$1.18M
Shares Owned After81.42K
Transaction DateOct 2, 2026
10b5-1
Footnotes ▸

This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 21, 2026. | This transaction was executed in multiple trades at prices ranging from $330.78 to $331.7775; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple. | These shares are held through Mr. Ternus' trust.

Ternus John
CEO, Director·Direct
Sell · Dispose
Common Stock
Shares-5.35K
Price$332.26
Total Value$1.78M
Shares Owned After76.07K
Transaction DateOct 2, 2026
10b5-1
Footnotes ▸

This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 21, 2026. | This transaction was executed in multiple trades at prices ranging from $331.79 to $332.7775; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple. | These shares are held through Mr. Ternus' trust.

Ternus John
CEO, Director·Direct
Sell · Dispose
Common Stock
Shares-12.75K
Price$333.34
Total Value$4.25M
Shares Owned After63.32K
Transaction DateOct 2, 2026
10b5-1
Footnotes ▸

This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 21, 2026. | This transaction was executed in multiple trades at prices ranging from $332.79 to $333.785; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple. | These shares are held through Mr. Ternus' trust.

Ternus John
CEO, Director·Direct
Sell · Dispose
Common Stock
Shares-3.75K
Price$334.05
Total Value$1.25M
Shares Owned After59.57K
Transaction DateOct 2, 2026
10b5-1
Footnotes ▸

This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 21, 2026. | This transaction was executed in multiple trades at prices ranging from $333.79 to $334.49; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple. | These shares are held through Mr. Ternus' trust.

Ternus John
CEO, Director·Direct
Exercise · Acquire
Common Stock
Shares+99.88K
Price-
Total Value$0
Shares Owned After134.03K
Transaction DateOct 1, 2026
10b5-1
Footnotes ▸

Each restricted stock unit ("RSU") represents the right to receive, at settlement, one share of common stock. This transaction represents the settlement of RSUs in shares of common stock on their scheduled vesting date. | These shares are held through Mr. Ternus' trust.

Ternus John
CEO, Director·Direct
Tax W/H · Dispose
Common Stock
Shares-49.05K
Price$330.32
Total Value$16.20M
Shares Owned After84.98K
Transaction DateOct 1, 2026
10b5-1
Footnotes ▸

Shares withheld by Apple to satisfy tax withholding requirements on vesting of RSUs. | These shares are held through Mr. Ternus' trust.

Ternus John
CEO, Director·Direct
Exercise · Dispose
Restricted Stock UnitDerivative
Shares-99.88K
Price-
Total Value$0
Shares Owned After0
Transaction DateOct 1, 2026
10b5-1
Footnotes ▸

Each restricted stock unit ("RSU") represents the right to receive, at settlement, one share of common stock. This transaction represents the settlement of RSUs in shares of common stock on their scheduled vesting date. | Each restricted stock unit ("RSU") represents the right to receive, at settlement, one share of common stock. This transaction represents the settlement of RSUs in shares of common stock on their scheduled vesting date. | This award was granted on October 1, 2023, for a target number of 58,408 RSUs. The award settled on October 1, 2026, applying a percentage of the target number of RSUs that was determined based on Apple's total shareholder return ("TSR") relative to the other companies in the S&P 500 from the first day of Apple's fiscal year 2024 and ending with the last day of Apple's fiscal year 2026. | TSR is calculated based on the change in a company's stock price during the performance period, taking into account any dividends paid during that period, which are assumed to be reinvested in the stock. In accordance with the terms of the award, the beginning value used for calculating TSR is the average closing stock price for the first 20 trading days of the performance period. Apple's beginning value was calculated to be $175.08. Similarly, the ending value used for calculating TSR is the average closing price for the final 20 trading days of the performance period. Apple's ending value was calculated to be $333.82. | This award provided that if Apple's relative TSR performance was ranked at or above the 85th percentile for companies in the S&P 500 for the performance period, 200% of the target number of RSUs vest. If Apple's performance was ranked at or above the 55th percentile, 100% of the target number of RSUs vest. If Apple's performance was ranked at or above the 25th percentile, 25% of the target number of RSUs vest, and if Apple's performance was ranked below the 25th percentile, 0% of the target number of restricted stock units vest. If Apple's performance was between these levels, the portion of the restricted stock units that vest would be determined on a straight-line basis (i.e., linearly interpolated) between the two nearest vesting percentages. | Apple's TSR for the three-year performance period was 90.67%, which ranked 115 of the 480 companies that were included in the S&P 500 for the performance period and placed Apple in the 76.20th percentile. Therefore, 99,878 restricted stock units subject to performance requirements vested. | This award was granted on October 1, 2023, for a target number of 58,408 RSUs. The award settled on October 1, 2026, applying a percentage of the target number of RSUs that was determined based on Apple's total shareholder return ("TSR") relative to the other companies in the S&P 500 from the first day of Apple's fiscal year 2024 and ending with the last day of Apple's fiscal year 2026. | TSR is calculated based on the change in a company's stock price during the performance period, taking into account any dividends paid during that period, which are assumed to be reinvested in the stock. In accordance with the terms of the award, the beginning value used for calculating TSR is the average closing stock price for the first 20 trading days of the performance period. Apple's beginning value was calculated to be $175.08. Similarly, the ending value used for calculating TSR is the average closing price for the final 20 trading days of the performance period. Apple's ending value was calculated to be $333.82. | This award provided that if Apple's relative TSR performance was ranked at or above the 85th percentile for companies in the S&P 500 for the performance period, 200% of the target number of RSUs vest. If Apple's performance was ranked at or above the 55th percentile, 100% of the target number of RSUs vest. If Apple's performance was ranked at or above the 25th percentile, 25% of the target number of RSUs vest, and if Apple's performance was ranked below the 25th percentile, 0% of the target number of restricted stock units vest. If Apple's performance was between these levels, the portion of the restricted stock units that vest would be determined on a straight-line basis (i.e., linearly interpolated) between the two nearest vesting percentages. | Apple's TSR for the three-year performance period was 90.67%, which ranked 115 of the 480 companies that were included in the S&P 500 for the performance period and placed Apple in the 76.20th percentile. Therefore, 99,878 restricted stock units subject to performance requirements vested.

Post-Transaction Holdings

Ternus John · CEO, Director
SecuritySharesChange
Common Stock81.42K+25.41K (45.38%)
Restricted Stock Unit0-99.88K (-100.00%)
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Deep Analysis

Apple CEO John Ternus vested 99,878 performance RSUs, had 49,054 shares withheld for taxes, and sold 25,412 shares for $8.46M under a Rule 10b5-1 plan — leaving his direct stake up 25,412 shares at 59,567.

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Original SEC Filing Textexpand_more
=== SEC Form 4 — Statement of Changes in Beneficial Ownership === Document Type: 4 Period of Report: 2026-10-01 10b5-1 Pre-arranged Plan: Yes --- Issuer --- Name: Apple Inc. (AAPL) CIK: 0000320193 --- Reporting Owner --- Name: Ternus John CIK: 0002148403 Role: Director, Officer (CEO) --- Non-Derivative Transactions --- [Transaction #1] Security: Common Stock Date: 2026-10-01 | Code: M (Exercise of derivative) Shares: +99,878 Shares Owned After: 134,033 | Ownership: D (Direct) Footnotes: [F1] Each restricted stock unit ("RSU") represents the right to receive, at settlement, one share of common stock. This transaction represents the settlement of RSUs in shares of common stock on their scheduled vesting date. [F2] These shares are held through Mr. Ternus' trust. [Transaction #2] Security: Common Stock Date: 2026-10-01 | Code: F (Payment of exercise/tax) Shares: -49,054 | Price: $330.32 Total Value: $16,203,517.28 Shares Owned After: 84,979 | Ownership: D (Direct) Footnotes: [F3] Shares withheld by Apple to satisfy tax withholding requirements on vesting of RSUs. [F2] These shares are held through Mr. Ternus' trust. [Transaction #3] Security: Common Stock Date: 2026-10-02 | Code: S (Open market sale) Shares: -3,564 | Price: $331.38 Total Value: $1,181,038.32 Shares Owned After: 81,415 | Ownership: D (Direct) Footnotes: [F4] This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 21, 2026. [F5] This transaction was executed in multiple trades at prices ranging from $330.78 to $331.7775; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple. [F2] These shares are held through Mr. Ternus' trust. [Transaction #4] Security: Common Stock Date: 2026-10-02 | Code: S (Open market sale) Shares: -5,348 | Price: $332.26 Total Value: $1,776,926.48 Shares Owned After: 76,067 | Ownership: D (Direct) Footnotes: [F4] This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 21, 2026. [F6] This transaction was executed in multiple trades at prices ranging from $331.79 to $332.7775; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple. [F2] These shares are held through Mr. Ternus' trust. [Transaction #5] Security: Common Stock Date: 2026-10-02 | Code: S (Open market sale) Shares: -12,746 | Price: $333.34 Total Value: $4,248,751.64 Shares Owned After: 63,321 | Ownership: D (Direct) Footnotes: [F4] This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 21, 2026. [F7] This transaction was executed in multiple trades at prices ranging from $332.79 to $333.785; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple. [F2] These shares are held through Mr. Ternus' trust. [Transaction #6] Security: Common Stock Date: 2026-10-02 | Code: S (Open market sale) Shares: -3,754 | Price: $334.05 Total Value: $1,254,023.70 Shares Owned After: 59,567 | Ownership: D (Direct) Footnotes: [F4] This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 21, 2026. [F8] This transaction was executed in multiple trades at prices ranging from $333.79 to $334.49; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple. [F2] These shares are held through Mr. Ternus' trust. --- Derivative Transactions --- [Transaction #1] Security: Restricted Stock Unit Date: 2026-10-01 | Code: M (Exercise of derivative) Shares: -99,878 Shares Owned After: 0 | Ownership: D (Direct) Footnotes: [F1] Each restricted stock unit ("RSU") represents the right to receive, at settlement, one share of common stock. This transaction represents the settlement of RSUs in shares of common stock on their scheduled vesting date. [F1] Each restricted stock unit ("RSU") represents the right to receive, at settlement, one share of common stock. This transaction represents the settlement of RSUs in shares of common stock on their scheduled vesting date. [F9] This award was granted on October 1, 2023, for a target number of 58,408 RSUs. The award settled on October 1, 2026, applying a percentage of the target number of RSUs that was determined based on Apple's total shareholder return ("TSR") relative to the other companies in the S&P 500 from the first day of Apple's fiscal year 2024 and ending with the last day of Apple's fiscal year 2026. [F10] TSR is calculated based on the change in a company's stock price during the performance period, taking into account any dividends paid during that period, which are assumed to be reinvested in the stock. In accordance with the terms of the award, the beginning value used for calculating TSR is the average closing stock price for the first 20 trading days of the performance period. Apple's beginning value was calculated to be $175.08. Similarly, the ending value used for calculating TSR is the average closing price for the final 20 trading days of the performance period. Apple's ending value was calculated to be $333.82. [F11] This award provided that if Apple's relative TSR performance was ranked at or above the 85th percentile for companies in the S&P 500 for the performance period, 200% of the target number of RSUs vest. If Apple's performance was ranked at or above the 55th percentile, 100% of the target number of RSUs vest. If Apple's performance was ranked at or above the 25th percentile, 25% of the target number of RSUs vest, and if Apple's performance was ranked below the 25th percentile, 0% of the target number of restricted stock units vest. If Apple's performance was between these levels, the portion of the restricted stock units that vest would be determined on a straight-line basis (i.e., linearly interpolated) between the two nearest vesting percentages. [F12] Apple's TSR for the three-year performance period was 90.67%, which ranked 115 of the 480 companies that were included in the S&P 500 for the performance period and placed Apple in the 76.20th percentile. Therefore, 99,878 restricted stock units subject to performance requirements vested. [F9] This award was granted on October 1, 2023, for a target number of 58,408 RSUs. The award settled on October 1, 2026, applying a percentage of the target number of RSUs that was determined based on Apple's total shareholder return ("TSR") relative to the other companies in the S&P 500 from the first day of Apple's fiscal year 2024 and ending with the last day of Apple's fiscal year 2026. [F10] TSR is calculated based on the change in a company's stock price during the performance period, taking into account any dividends paid during that period, which are assumed to be reinvested in the stock. In accordance with the terms of the award, the beginning value used for calculating TSR is the average closing stock price for the first 20 trading days of the performance period. Apple's beginning value was calculated to be $175.08. Similarly, the ending value used for calculating TSR is the average closing price for the final 20 trading days of the performance period. Apple's ending value was calculated to be $333.82. [F11] This award provided that if Apple's relative TSR performance was ranked at or above the 85th percentile for companies in the S&P 500 for the performance period, 200% of the target number of RSUs vest. If Apple's performance was ranked at or above the 55th percentile, 100% of the target number of RSUs vest. If Apple's performance was ranked at or above the 25th percentile, 25% of the target number of RSUs vest, and if Apple's performance was ranked below the 25th percentile, 0% of the target number of restricted stock units vest. If Apple's performance was between these levels, the portion of the restricted stock units that vest would be determined on a straight-line basis (i.e., linearly interpolated) between the two nearest vesting percentages. [F12] Apple's TSR for the three-year performance period was 90.67%, which ranked 115 of the 480 companies that were included in the S&P 500 for the performance period and placed Apple in the 76.20th percentile. Therefore, 99,878 restricted stock units subject to performance requirements vested. --- Footnotes (Complete Index) --- F1: Each restricted stock unit ("RSU") represents the right to receive, at settlement, one share of common stock. This transaction represents the settlement of RSUs in shares of common stock on their scheduled vesting date. F10: TSR is calculated based on the change in a company's stock price during the performance period, taking into account any dividends paid during that period, which are assumed to be reinvested in the stock. In accordance with the terms of the award, the beginning value used for calculating TSR is the average closing stock price for the first 20 trading days of the performance period. Apple's beginning value was calculated to be $175.08. Similarly, the ending value used for calculating TSR is the average closing price for the final 20 trading days of the performance period. Apple's ending value was calculated to be $333.82. F11: This award provided that if Apple's relative TSR performance was ranked at or above the 85th percentile for companies in the S&P 500 for the performance period, 200% of the target number of RSUs vest. If Apple's performance was ranked at or above the 55th percentile, 100% of the target number of RSUs vest. If Apple's performance was ranked at or above the 25th percentile, 25% of the target number of RSUs vest, and if Apple's performance was ranked below the 25th percentile, 0% of the target number of restricted stock units vest. If Apple's performance was between these levels, the portion of the restricted stock units that vest would be determined on a straight-line basis (i.e., linearly interpolated) between the two nearest vesting percentages. F12: Apple's TSR for the three-year performance period was 90.67%, which ranked 115 of the 480 companies that were included in the S&P 500 for the performance period and placed Apple in the 76.20th percentile. Therefore, 99,878 restricted stock units subject to performance requirements vested. F2: These shares are held through Mr. Ternus' trust. F3: Shares withheld by Apple to satisfy tax withholding requirements on vesting of RSUs. F4: This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 21, 2026. F5: This transaction was executed in multiple trades at prices ranging from $330.78 to $331.7775; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple. F6: This transaction was executed in multiple trades at prices ranging from $331.79 to $332.7775; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple. F7: This transaction was executed in multiple trades at prices ranging from $332.79 to $333.785; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple. F8: This transaction was executed in multiple trades at prices ranging from $333.79 to $334.49; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple. F9: This award was granted on October 1, 2023, for a target number of 58,408 RSUs. The award settled on October 1, 2026, applying a percentage of the target number of RSUs that was determined based on Apple's total shareholder return ("TSR") relative to the other companies in the S&P 500 from the first day of Apple's fiscal year 2024 and ending with the last day of Apple's fiscal year 2026. --- Signature --- /s/ /s/ Sam Whittington, Attorney-in-Fact for John Ternus (2026-10-05)

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