4Filing Date: Sep 17, 2026

Reddit (RDDT)

Statement of Changes in Beneficial Ownership

View SEC Filing
ACC: 0001713445-26-000109
Total Value$3.21M
Trades9
Insiders1

Transaction Details

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Sell · Dispose
Class A Common Stock
Shares-1.08K
Price$160.99
Total Value$173.7K
Shares Owned After338.13K
Transaction DateSep 15, 2026
10b5-1
Footnotes ▸

The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 20, 2026. | The sales were executed in multiple trades at prices ranging from $160.82 to $161.63.

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Sell · Dispose
Class A Common Stock
Shares-6.03K
Price$160.28
Total Value$966.0K
Shares Owned After339.21K
Transaction DateSep 15, 2026
10b5-1
Footnotes ▸

The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 20, 2026. | The sales were executed in multiple trades at prices ranging from $159.77 to $160.76.

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Exercise · Dispose
Stock Option (Right to Buy)Derivative
Shares-17.31K
Price$0.00
Total Value$0
Shares Owned After1.03M
Transaction DateSep 15, 2026
Exercise Price$25.29
ExpiresDec 25, 2033
10b5-1
Footnotes ▸

The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date.

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Sell · Dispose
Class A Common Stock
Shares-7.60K
Price$159.44
Total Value$1.21M
Shares Owned After345.24K
Transaction DateSep 15, 2026
10b5-1
Footnotes ▸

The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 20, 2026. | The sales were executed in multiple trades at prices ranging from $158.77 to $159.74.

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Exercise · Acquire
Class A Common Stock
Shares+17.31K
Price$25.29
Total Value$437.7K
Shares Owned After353.74K
Transaction DateSep 15, 2026
10b5-1
Footnotes ▸

The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 20, 2026.

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Sell · Dispose
Class A Common Stock
Shares-900
Price$158.21
Total Value$142.4K
Shares Owned After352.84K
Transaction DateSep 15, 2026
10b5-1
Footnotes ▸

The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 20, 2026. | The sales were executed in multiple trades at prices ranging from $157.77 to $158.75. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes 2 to 7 to this Form 4.

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Sell · Dispose
Class A Common Stock
Shares-1.40K
Price$162.81
Total Value$227.9K
Shares Owned After336.73K
Transaction DateSep 15, 2026
10b5-1
Footnotes ▸

The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 20, 2026. | The sales were executed in multiple trades at prices ranging from $162.35 to $163.21.

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Sell · Dispose
Class A Common Stock
Shares-300
Price$163.64
Total Value$49.1K
Shares Owned After336.43K
Transaction DateSep 15, 2026
10b5-1
Footnotes ▸

The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 20, 2026. | The sales were executed in multiple trades at prices ranging from $163.37 to $163.78.

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · EVS Trust - I
Class A Common Stock
Shares0
Price-
Total Value$0
Shares Owned After68.97K
10b5-1Holding Only
Footnotes ▸

The securities are directly held by a grantor retained annuity trust, of which the Reporting Person is sole trustee and beneficiary.

Post-Transaction Holdings

Huffman Steve Ladd · CEO & President, Director, 10% Owner
SecuritySharesChange
Class A Common Stock338.13K-
Stock Option (Right to Buy)1.03M-17.31K (-1.66%)
auto_awesome

Deep Analysis

Reddit CEO Steve Huffman exercised 17,308 options at $25.29 and sold all 17,308 shares for roughly $2.77M under a Rule 10b5-1 plan, leaving his trust's stake flat at 336,432 Class A shares.

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Original SEC Filing Textexpand_more
=== SEC Form 4 — Statement of Changes in Beneficial Ownership === Document Type: 4 Period of Report: 2026-09-15 10b5-1 Pre-arranged Plan: Yes --- Issuer --- Name: Reddit, Inc. (RDDT) CIK: 0001713445 --- Reporting Owner --- Name: Huffman Steve Ladd CIK: 0001827011 Role: Director, Officer (CEO & President), 10%+ Owner --- Non-Derivative Transactions --- [Transaction #1] Security: Class A Common Stock Date: 2026-09-15 | Code: M (Exercise of derivative) Shares: +17,308 | Price: $25.29 Total Value: $437,719.32 Shares Owned After: 353,740 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F1] The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 20, 2026. [Transaction #2] Security: Class A Common Stock Date: 2026-09-15 | Code: S (Open market sale) Shares: -900 | Price: $158.21 Total Value: $142,389.00 Shares Owned After: 352,840 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F1] The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 20, 2026. [F2] The sales were executed in multiple trades at prices ranging from $157.77 to $158.75. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes 2 to 7 to this Form 4. [Transaction #3] Security: Class A Common Stock Date: 2026-09-15 | Code: S (Open market sale) Shares: -7,602 | Price: $159.44 Total Value: $1,212,062.88 Shares Owned After: 345,238 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F1] The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 20, 2026. [F3] The sales were executed in multiple trades at prices ranging from $158.77 to $159.74. [Transaction #4] Security: Class A Common Stock Date: 2026-09-15 | Code: S (Open market sale) Shares: -6,027 | Price: $160.28 Total Value: $966,007.56 Shares Owned After: 339,211 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F1] The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 20, 2026. [F4] The sales were executed in multiple trades at prices ranging from $159.77 to $160.76. [Transaction #5] Security: Class A Common Stock Date: 2026-09-15 | Code: S (Open market sale) Shares: -1,079 | Price: $160.99 Total Value: $173,708.21 Shares Owned After: 338,132 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F1] The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 20, 2026. [F5] The sales were executed in multiple trades at prices ranging from $160.82 to $161.63. [Transaction #6] Security: Class A Common Stock Date: 2026-09-15 | Code: S (Open market sale) Shares: -1,400 | Price: $162.81 Total Value: $227,934.00 Shares Owned After: 336,732 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F1] The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 20, 2026. [F6] The sales were executed in multiple trades at prices ranging from $162.35 to $163.21. [Transaction #7] Security: Class A Common Stock Date: 2026-09-15 | Code: S (Open market sale) Shares: -300 | Price: $163.64 Total Value: $49,092.00 Shares Owned After: 336,432 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F1] The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 20, 2026. [F7] The sales were executed in multiple trades at prices ranging from $163.37 to $163.78. --- Derivative Transactions --- [Transaction #1] Security: Stock Option (Right to Buy) Date: 2026-09-15 | Code: M (Exercise of derivative) Shares: -17,308 | Price: $0.00 Exercise Price: $25.29 Exercisable: N/A | Expires: 2033-12-25 Shares Owned After: 1,027,947 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F9] The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date. --- Holdings --- [Holding #1] Security: Class A Common Stock Ownership: I (Indirect) Footnotes: [F8] The securities are directly held by a grantor retained annuity trust, of which the Reporting Person is sole trustee and beneficiary. [Holding #2] Security: Class A Common Stock Ownership: I (Indirect) Footnotes: [F8] The securities are directly held by a grantor retained annuity trust, of which the Reporting Person is sole trustee and beneficiary. [Holding #3] Security: Class A Common Stock Ownership: I (Indirect) Footnotes: [F8] The securities are directly held by a grantor retained annuity trust, of which the Reporting Person is sole trustee and beneficiary. --- Footnotes (Complete Index) --- F1: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 20, 2026. F2: The sales were executed in multiple trades at prices ranging from $157.77 to $158.75. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes 2 to 7 to this Form 4. F3: The sales were executed in multiple trades at prices ranging from $158.77 to $159.74. F4: The sales were executed in multiple trades at prices ranging from $159.77 to $160.76. F5: The sales were executed in multiple trades at prices ranging from $160.82 to $161.63. F6: The sales were executed in multiple trades at prices ranging from $162.35 to $163.21. F7: The sales were executed in multiple trades at prices ranging from $163.37 to $163.78. F8: The securities are directly held by a grantor retained annuity trust, of which the Reporting Person is sole trustee and beneficiary. F9: The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date. --- Signature --- /s/ /s/ Julie Rogers, Attorney-in-Fact (2026-09-17)

keid analysis is for reference only and does not constitute investment advice.