4Filing Date: Sep 16, 2026

Reddit (RDDT)

Statement of Changes in Beneficial Ownership

View SEC Filing
ACC: 0001663651-26-000021
Total Value$10.73M
Trades14
Insiders1

Transaction Details

Wong Jennifer L.
Chief Operating Officer·Direct
Sell · Dispose
Class A Common Stock
Shares-2.70K
Price$158.04
Total Value$426.7K
Shares Owned After1.07M
Transaction DateSep 14, 2026
10b5-1
Footnotes ▸

The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 12, 2026. | The sales were executed in multiple trades at prices ranging from $157.47 to $158.43. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes 2 to 10 to this Form 4.

Wong Jennifer L.
Chief Operating Officer·Direct
Sell · Dispose
Class A Common Stock
Shares-13.01K
Price$164.17
Total Value$2.14M
Shares Owned After1.02M
Transaction DateSep 14, 2026
10b5-1
Footnotes ▸

The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 12, 2026. | The sales were executed in multiple trades at prices ranging from $163.65 to $164.64.

Wong Jennifer L.
Chief Operating Officer·Direct
Sell · Dispose
Class A Common Stock
Shares-6.50K
Price$165.09
Total Value$1.07M
Shares Owned After1.01M
Transaction DateSep 14, 2026
10b5-1
Footnotes ▸

The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 12, 2026. | The sales were executed in multiple trades at prices ranging from $164.65 to $165.62.

Wong Jennifer L.
Chief Operating Officer·Direct
Exercise · Acquire
Class A Common Stock
Shares+16.45K
Price$5.35
Total Value$88.0K
Shares Owned After1.03M
Transaction DateSep 14, 2026
10b5-1
Footnotes ▸

The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 12, 2026.

Wong Jennifer L.
Chief Operating Officer·Direct
Exercise · Acquire
Class A Common Stock
Shares+43.55K
Price$20.76
Total Value$904.0K
Shares Owned After1.07M
Transaction DateSep 14, 2026
10b5-1
Footnotes ▸

The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 12, 2026.

Wong Jennifer L.
Chief Operating Officer·Direct
Sell · Dispose
Class A Common Stock
Shares-3.50K
Price$161.06
Total Value$563.7K
Shares Owned After1.05M
Transaction DateSep 14, 2026
10b5-1
Footnotes ▸

The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 12, 2026. | The sales were executed in multiple trades at prices ranging from $160.50 to $161.48.

Wong Jennifer L.
Chief Operating Officer·Direct
Sell · Dispose
Class A Common Stock
Shares-8.76K
Price$159.13
Total Value$1.39M
Shares Owned After1.06M
Transaction DateSep 14, 2026
10b5-1
Footnotes ▸

The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 12, 2026. | The sales were executed in multiple trades at prices ranging from $158.50 to $159.49.

Wong Jennifer L.
Chief Operating Officer·Direct
Sell · Dispose
Class A Common Stock
Shares-5.44K
Price$159.84
Total Value$869.8K
Shares Owned After1.06M
Transaction DateSep 14, 2026
10b5-1
Footnotes ▸

The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 12, 2026. | The sales were executed in multiple trades at prices ranging from $159.50 to $160.45.

Wong Jennifer L.
Chief Operating Officer·Direct
Sell · Dispose
Class A Common Stock
Shares-9.10K
Price$162.34
Total Value$1.48M
Shares Owned After1.04M
Transaction DateSep 14, 2026
10b5-1
Footnotes ▸

The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 12, 2026. | The sales were executed in multiple trades at prices ranging from $161.65 to $162.64.

Wong Jennifer L.
Chief Operating Officer·Direct
Exercise · Dispose
Stock Option (Right to Buy)Derivative
Shares-43.55K
Price$0.00
Total Value$0
Shares Owned After45.44K
Transaction DateSep 14, 2026
Exercise Price$20.76
ExpiresMay 20, 2031
10b5-1
Footnotes ▸

The stock option is fully vested and currently exercisable.

Wong Jennifer L.
Chief Operating Officer·Direct
Sell · Dispose
Class A Common Stock
Shares-8.69K
Price$163.16
Total Value$1.42M
Shares Owned After1.03M
Transaction DateSep 14, 2026
10b5-1
Footnotes ▸

The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 12, 2026. | The sales were executed in multiple trades at prices ranging from $162.65 to $163.64.

Wong Jennifer L.
Chief Operating Officer·Direct
Sell · Dispose
Class A Common Stock
Shares-2.30K
Price$165.90
Total Value$381.6K
Shares Owned After1.01M
Transaction DateSep 14, 2026
10b5-1
Footnotes ▸

The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 12, 2026. | The sales were executed in multiple trades at prices ranging from $165.66 to $166.14.

Wong Jennifer L.
Chief Operating Officer·Direct
Exercise · Dispose
Stock Option (Right to Buy)Derivative
Shares-16.45K
Price$0.00
Total Value$0
Shares Owned After0
Transaction DateSep 14, 2026
Exercise Price$5.35
ExpiresJun 12, 2028
10b5-1
Footnotes ▸

The stock option is fully vested and currently exercisable.

Wong Jennifer L.
Chief Operating Officer·Indirect · By MorMa Trust dated June 22, 2021
Class A Common Stock
Shares0
Price-
Total Value$0
Shares Owned After36.00K
10b5-1Holding Only

Post-Transaction Holdings

Wong Jennifer L. · Chief Operating Officer
SecuritySharesChange
Class A Common Stock1.11M-
Stock Option (Right to Buy)45.44K-60.00K (-56.91%)
auto_awesome

Deep Analysis

Reddit COO Jennifer L. Wong exercised 60,000 options and sold all 60,000 shares for roughly $9.7M under a Rule 10b5-1 plan, leaving her stake flat at 1,012,226 shares.

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Original SEC Filing Textexpand_more
=== SEC Form 4 — Statement of Changes in Beneficial Ownership === Document Type: 4 Period of Report: 2026-09-14 10b5-1 Pre-arranged Plan: Yes --- Issuer --- Name: Reddit, Inc. (RDDT) CIK: 0001713445 --- Reporting Owner --- Name: Wong Jennifer L. CIK: 0001663651 Role: Officer (Chief Operating Officer) --- Non-Derivative Transactions --- [Transaction #1] Security: Class A Common Stock Date: 2026-09-14 | Code: M (Exercise of derivative) Shares: +16,453 | Price: $5.35 Total Value: $88,023.55 Shares Owned After: 1,028,679 | Ownership: D (Direct) Footnotes: [F1] The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 12, 2026. [Transaction #2] Security: Class A Common Stock Date: 2026-09-14 | Code: M (Exercise of derivative) Shares: +43,547 | Price: $20.76 Total Value: $904,035.72 Shares Owned After: 1,072,226 | Ownership: D (Direct) Footnotes: [F1] The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 12, 2026. [Transaction #3] Security: Class A Common Stock Date: 2026-09-14 | Code: S (Open market sale) Shares: -2,700 | Price: $158.04 Total Value: $426,708.00 Shares Owned After: 1,069,526 | Ownership: D (Direct) Footnotes: [F1] The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 12, 2026. [F2] The sales were executed in multiple trades at prices ranging from $157.47 to $158.43. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes 2 to 10 to this Form 4. [Transaction #4] Security: Class A Common Stock Date: 2026-09-14 | Code: S (Open market sale) Shares: -8,758 | Price: $159.13 Total Value: $1,393,660.54 Shares Owned After: 1,060,768 | Ownership: D (Direct) Footnotes: [F1] The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 12, 2026. [F3] The sales were executed in multiple trades at prices ranging from $158.50 to $159.49. [Transaction #5] Security: Class A Common Stock Date: 2026-09-14 | Code: S (Open market sale) Shares: -5,442 | Price: $159.84 Total Value: $869,849.28 Shares Owned After: 1,055,326 | Ownership: D (Direct) Footnotes: [F1] The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 12, 2026. [F4] The sales were executed in multiple trades at prices ranging from $159.50 to $160.45. [Transaction #6] Security: Class A Common Stock Date: 2026-09-14 | Code: S (Open market sale) Shares: -3,500 | Price: $161.06 Total Value: $563,710.00 Shares Owned After: 1,051,826 | Ownership: D (Direct) Footnotes: [F1] The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 12, 2026. [F5] The sales were executed in multiple trades at prices ranging from $160.50 to $161.48. [Transaction #7] Security: Class A Common Stock Date: 2026-09-14 | Code: S (Open market sale) Shares: -9,100 | Price: $162.34 Total Value: $1,477,294.00 Shares Owned After: 1,042,726 | Ownership: D (Direct) Footnotes: [F1] The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 12, 2026. [F6] The sales were executed in multiple trades at prices ranging from $161.65 to $162.64. [Transaction #8] Security: Class A Common Stock Date: 2026-09-14 | Code: S (Open market sale) Shares: -8,690 | Price: $163.16 Total Value: $1,417,860.40 Shares Owned After: 1,034,036 | Ownership: D (Direct) Footnotes: [F1] The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 12, 2026. [F7] The sales were executed in multiple trades at prices ranging from $162.65 to $163.64. [Transaction #9] Security: Class A Common Stock Date: 2026-09-14 | Code: S (Open market sale) Shares: -13,010 | Price: $164.17 Total Value: $2,135,851.70 Shares Owned After: 1,021,026 | Ownership: D (Direct) Footnotes: [F1] The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 12, 2026. [F8] The sales were executed in multiple trades at prices ranging from $163.65 to $164.64. [Transaction #10] Security: Class A Common Stock Date: 2026-09-14 | Code: S (Open market sale) Shares: -6,500 | Price: $165.09 Total Value: $1,073,085.00 Shares Owned After: 1,014,526 | Ownership: D (Direct) Footnotes: [F1] The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 12, 2026. [F9] The sales were executed in multiple trades at prices ranging from $164.65 to $165.62. [Transaction #11] Security: Class A Common Stock Date: 2026-09-14 | Code: S (Open market sale) Shares: -2,300 | Price: $165.90 Total Value: $381,570.00 Shares Owned After: 1,012,226 | Ownership: D (Direct) Footnotes: [F1] The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 12, 2026. [F10] The sales were executed in multiple trades at prices ranging from $165.66 to $166.14. --- Derivative Transactions --- [Transaction #1] Security: Stock Option (Right to Buy) Date: 2026-09-14 | Code: M (Exercise of derivative) Shares: -16,453 | Price: $0.00 Exercise Price: $5.35 Exercisable: N/A | Expires: 2028-06-12 Shares Owned After: 0 | Ownership: D (Direct) Footnotes: [F11] The stock option is fully vested and currently exercisable. [Transaction #2] Security: Stock Option (Right to Buy) Date: 2026-09-14 | Code: M (Exercise of derivative) Shares: -43,547 | Price: $0.00 Exercise Price: $20.76 Exercisable: N/A | Expires: 2031-05-20 Shares Owned After: 45,437 | Ownership: D (Direct) Footnotes: [F11] The stock option is fully vested and currently exercisable. --- Holdings --- [Holding #1] Security: Class A Common Stock Ownership: I (Indirect) --- Footnotes (Complete Index) --- F1: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 12, 2026. F10: The sales were executed in multiple trades at prices ranging from $165.66 to $166.14. F11: The stock option is fully vested and currently exercisable. F2: The sales were executed in multiple trades at prices ranging from $157.47 to $158.43. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes 2 to 10 to this Form 4. F3: The sales were executed in multiple trades at prices ranging from $158.50 to $159.49. F4: The sales were executed in multiple trades at prices ranging from $159.50 to $160.45. F5: The sales were executed in multiple trades at prices ranging from $160.50 to $161.48. F6: The sales were executed in multiple trades at prices ranging from $161.65 to $162.64. F7: The sales were executed in multiple trades at prices ranging from $162.65 to $163.64. F8: The sales were executed in multiple trades at prices ranging from $163.65 to $164.64. F9: The sales were executed in multiple trades at prices ranging from $164.65 to $165.62. --- Signature --- /s/ /s/ Julie Rogers, Attorney-in-Fact (2026-09-16)

keid analysis is for reference only and does not constitute investment advice.