4Filing Date: Sep 9, 2026

Roku

Statement of Changes in Beneficial Ownership

View SEC Filing
ACC: 0001951665-26-000026
Total Value$2.12M
Trades4
Insiders1

Transaction Details

Collier Charles
President, Roku Media·Direct
Exercise · Dispose
Employee Stock Option (right to buy)Derivative
Shares-10.27K
Price$0.00
Total Value$0
Shares Owned After51.34K
Transaction DateSep 4, 2026
Exercise Price$49.59
ExpiresNov 3, 2032
10b5-1
Footnotes ▸

This stock option vests in 48 substantially equal monthly installments. The first installment vested on December 4, 2022.

Collier Charles
President, Roku Media·Direct
Exercise · Acquire
Class A Common Stock
Shares+10.27K
Price$49.59
Total Value$509.2K
Shares Owned After32.97K
Transaction DateSep 4, 2026
10b5-1
Collier Charles
President, Roku Media·Direct
Sell · Dispose
Class A Common Stock
Shares-8.84K
Price$156.87
Total Value$1.39M
Shares Owned After24.13K
Transaction DateSep 4, 2026
10b5-1
Footnotes ▸

Shares sold pursuant to Mr. Collier's 10b5-1 plan. | The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $156.43 to $157.29 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Collier Charles
President, Roku Media·Direct
Sell · Dispose
Class A Common Stock
Shares-1.43K
Price$157.73
Total Value$224.9K
Shares Owned After22.70K
Transaction DateSep 4, 2026
10b5-1
Footnotes ▸

Shares sold pursuant to Mr. Collier's 10b5-1 plan. | The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $157.64 to $157.77 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Post-Transaction Holdings

Collier Charles · President, Roku Media
SecuritySharesChange
Class A Common Stock32.97K-
Employee Stock Option (right to buy)51.34K-10.27K (-16.67%)
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Deep Analysis

Roku Media President Charles Collier exercised 20,538 options and sold all 20,538 shares the same day under a pre-arranged 10b5-1 plan — a passive, planned sale, not an active buy.

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Original SEC Filing Textexpand_more
=== SEC Form 4 — Statement of Changes in Beneficial Ownership === Document Type: 4 Period of Report: 2026-09-04 10b5-1 Pre-arranged Plan: Yes --- Issuer --- Name: ROKU, INC (ROKU) CIK: 0001428439 --- Reporting Owner --- Name: Collier Charles CIK: 0001951665 Role: Officer (President, Roku Media) --- Non-Derivative Transactions --- [Transaction #1] Security: Class A Common Stock Date: 2026-09-04 | Code: M (Exercise of derivative) Shares: +10,269 | Price: $49.59 Total Value: $509,239.71 Shares Owned After: 32,969 | Ownership: D (Direct) [Transaction #2] Security: Class A Common Stock Date: 2026-09-04 | Code: S (Open market sale) Shares: -8,843 | Price: $156.87 Total Value: $1,387,201.41 Shares Owned After: 24,126 | Ownership: D (Direct) Footnotes: [F1] Shares sold pursuant to Mr. Collier's 10b5-1 plan. [F2] The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $156.43 to $157.29 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. [Transaction #3] Security: Class A Common Stock Date: 2026-09-04 | Code: S (Open market sale) Shares: -1,426 | Price: $157.73 Total Value: $224,922.98 Shares Owned After: 22,700 | Ownership: D (Direct) Footnotes: [F1] Shares sold pursuant to Mr. Collier's 10b5-1 plan. [F3] The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $157.64 to $157.77 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. [Transaction #4] Security: Class A Common Stock Date: 2026-09-04 | Code: M (Exercise of derivative) Shares: +10,269 | Price: $49.59 Total Value: $509,239.71 Shares Owned After: 32,969 | Ownership: D (Direct) [Transaction #5] Security: Class A Common Stock Date: 2026-09-04 | Code: S (Open market sale) Shares: -8,843 | Price: $156.87 Total Value: $1,387,201.41 Shares Owned After: 24,126 | Ownership: D (Direct) Footnotes: [F1] Shares sold pursuant to Mr. Collier's 10b5-1 plan. [F4] The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $156.44 to $157.29 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. [Transaction #6] Security: Class A Common Stock Date: 2026-09-04 | Code: S (Open market sale) Shares: -1,426 | Price: $157.73 Total Value: $224,922.98 Shares Owned After: 22,700 | Ownership: D (Direct) Footnotes: [F1] Shares sold pursuant to Mr. Collier's 10b5-1 plan. [F5] The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $157.64 to $157.75 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. --- Derivative Transactions --- [Transaction #1] Security: Employee Stock Option (right to buy) Date: 2026-09-04 | Code: M (Exercise of derivative) Shares: -10,269 | Price: $0.00 Exercise Price: $49.59 Exercisable: N/A | Expires: 2032-11-03 Shares Owned After: 51,345 | Ownership: D (Direct) Footnotes: [F6] This stock option vests in 48 substantially equal monthly installments. The first installment vested on December 4, 2022. [Transaction #2] Security: Employee Stock Option (right to buy) Date: 2026-09-04 | Code: M (Exercise of derivative) Shares: -10,269 | Price: $0.00 Exercise Price: $49.59 Exercisable: N/A | Expires: 2032-11-03 Shares Owned After: 41,076 | Ownership: D (Direct) Footnotes: [F6] This stock option vests in 48 substantially equal monthly installments. The first installment vested on December 4, 2022. --- Footnotes (Complete Index) --- F1: Shares sold pursuant to Mr. Collier's 10b5-1 plan. F2: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $156.43 to $157.29 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. F3: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $157.64 to $157.77 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. F4: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $156.44 to $157.29 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. F5: The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $157.64 to $157.75 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. F6: This stock option vests in 48 substantially equal monthly installments. The first installment vested on December 4, 2022. --- Signature --- /s/ /s/ Renee Strandness, attorney-in-fact (2026-09-09)

keid analysis is for reference only and does not constitute investment advice.