4Filing Date: Aug 21, 2026
e.l.f. Beauty (ELF) 4: Franks Joshua Allen sold 5,718 shares at $100.00 on 2026-08… (Aug 21, 2026)
Statement of Changes in Beneficial Ownership
View SEC Filing
ACC: 0001610717-26-000366
Total Value$571.8K
Trades1
Insiders1
Transaction Details
Franks Joshua Allen
SVP, Operations·Direct
Sell · Dispose
Common Stock, $0.01 par value
Shares-5.72K
Price$100.00
Total Value$571.8K
Shares Owned After144.31K
Transaction DateAug 19, 2026
10b5-1
Footnotes ▸
Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on March 3, 2026. | Includes 66,981 restricted stock units.
Post-Transaction Holdings
Franks Joshua Allen · SVP, Operations
| Security | Shares | Change |
|---|---|---|
| Common Stock, $0.01 par value | 144.31K | -5.72K (-3.81%) |
Original SEC Filing Textexpand_more
=== SEC Form 4 — Statement of Changes in Beneficial Ownership ===
Document Type: 4
Period of Report: 2026-08-19
10b5-1 Pre-arranged Plan: Yes
--- Issuer ---
Name: e.l.f. Beauty, Inc. (ELF)
CIK: 0001600033
--- Reporting Owner ---
Name: Franks Joshua Allen
CIK: 0001797370
Role: Officer (SVP, Operations)
--- Non-Derivative Transactions ---
[Transaction #1]
Security: Common Stock, $0.01 par value
Date: 2026-08-19 | Code: S (Open market sale)
Shares: -5,718 | Price: $100.00
Total Value: $571,800.00
Shares Owned After: 144,309 | Ownership: D (Direct)
Footnotes:
[F1] Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on March 3, 2026.
[F2] Includes 66,981 restricted stock units.
--- Footnotes (Complete Index) ---
F1: Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on March 3, 2026.
F2: Includes 66,981 restricted stock units.
--- Signature ---
/s/ /s/ Scott K. Milsten, Attorney-in-fact for Joshua Allen Franks (2026-08-21)