NET Filing
4Filing Date: Aug 5, 2026

Cloudflare, Inc. (NET) · Insider Trading (Form 4) SEC Filing

Statement of Changes in Beneficial Ownership

descriptionView SEC Filing
ACC: 0001786925-26-000031open_in_new
Total Value$14.85M
Trades25
Insiders1

Transaction Details

Prince Matthew
CEO & Board Co-Chair, Director, 10% Owner·Indirect · See footnote
· Acquire
Class A Common Stock
Shares+33.63K
Price-
Total Value$0
Shares Owned After33.63K
Transaction DateAug 3, 2026
10b5-1
Footnotes ▸

Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date. | The shares are held of record by The Prince 2021 Remainder Trust dated September 23, 2021, for which the reporting person serves as an investment advisor.

Prince Matthew
CEO & Board Co-Chair, Director, 10% Owner·Indirect · See footnote
Sell · Dispose
Class A Common Stock
Shares-565
Price$279.03
Total Value$157.7K
Shares Owned After31.99K
Transaction DateAug 3, 2026
10b5-1
Footnotes ▸

The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 26, 2026. | The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $278.76 to $279.665, inclusive. | The shares are held of record by The Prince 2021 Remainder Trust dated September 23, 2021, for which the reporting person serves as an investment advisor.

Prince Matthew
CEO & Board Co-Chair, Director, 10% Owner·Indirect · See footnote
Sell · Dispose
Class A Common Stock
Shares-13.36K
Price$284.42
Total Value$3.80M
Shares Owned After3.97K
Transaction DateAug 3, 2026
10b5-1
Footnotes ▸

The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 26, 2026. | The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $283.94 to $284.94, inclusive. | The shares are held of record by The Prince 2021 Remainder Trust dated September 23, 2021, for which the reporting person serves as an investment advisor.

Prince Matthew
CEO & Board Co-Chair, Director, 10% Owner·Indirect · See footnote
· Dispose
Class B Common StockDerivative
Shares-33.63K
Price$0.00
Total Value$0
Shares Owned After2.82M
Transaction DateAug 3, 2026
10b5-1
Footnotes ▸

Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date. | Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date. | Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date. | The shares are held of record by The Prince 2021 Remainder Trust dated September 23, 2021, for which the reporting person serves as an investment advisor.

Prince Matthew
CEO & Board Co-Chair, Director, 10% Owner·Indirect · See footnote
Sell · Dispose
Class A Common Stock
Shares-2.54K
Price$282.95
Total Value$717.3K
Shares Owned After11.81K
Transaction DateAug 3, 2026
10b5-1
Footnotes ▸

The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 26, 2026. | The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $282.415 to $283.38, inclusive. | The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee.

Prince Matthew
CEO & Board Co-Chair, Director, 10% Owner·Indirect · See footnote
Sell · Dispose
Class A Common Stock
Shares-4.78K
Price$284.81
Total Value$1.36M
Shares Owned After772
Transaction DateAug 3, 2026
10b5-1
Footnotes ▸

The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 26, 2026. | The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $284.44 to $285.42, inclusive. | The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee.

Prince Matthew
CEO & Board Co-Chair, Director, 10% Owner·Indirect · See footnote
Sell · Dispose
Class A Common Stock
Shares-586
Price$278.20
Total Value$163.0K
Shares Owned After32.56K
Transaction DateAug 3, 2026
10b5-1
Footnotes ▸

The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 26, 2026. | The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $277.72 to $278.70, inclusive. | The shares are held of record by The Prince 2021 Remainder Trust dated September 23, 2021, for which the reporting person serves as an investment advisor.

Prince Matthew
CEO & Board Co-Chair, Director, 10% Owner·Indirect · See footnote
Sell · Dispose
Class A Common Stock
Shares-2.43K
Price$281.58
Total Value$685.4K
Shares Owned After28.42K
Transaction DateAug 3, 2026
10b5-1
Footnotes ▸

The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 26, 2026. | The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $280.9125 to $281.91, inclusive. | The shares are held of record by The Prince 2021 Remainder Trust dated September 23, 2021, for which the reporting person serves as an investment advisor.

Prince Matthew
CEO & Board Co-Chair, Director, 10% Owner·Indirect · See footnote
Sell · Dispose
Class A Common Stock
Shares-299
Price$286.23
Total Value$85.6K
Shares Owned After0
Transaction DateAug 3, 2026
10b5-1
Footnotes ▸

The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 26, 2026. | The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $286.045 to $286.385, inclusive. | The shares are held of record by The Prince 2021 Remainder Trust dated September 23, 2021, for which the reporting person serves as an investment advisor.

Prince Matthew
CEO & Board Co-Chair, Director, 10% Owner·Indirect · See footnote
· Dispose
Class B Common StockDerivative
Shares-18.75K
Price$0.00
Total Value$0
Shares Owned After4.22M
Transaction DateAug 3, 2026
10b5-1
Footnotes ▸

Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date. | Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date. | Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date. | The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee.

Prince Matthew
CEO & Board Co-Chair, Director, 10% Owner·Indirect · See footnote
Sell · Dispose
Class A Common Stock
Shares-461
Price$280.03
Total Value$129.1K
Shares Owned After17.52K
Transaction DateAug 3, 2026
10b5-1
Footnotes ▸

The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 26, 2026. | The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $279.35 to $280.33, inclusive. | The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee.

Prince Matthew
CEO & Board Co-Chair, Director, 10% Owner·Indirect · See footnote
Sell · Dispose
Class A Common Stock
Shares-772
Price$285.76
Total Value$220.6K
Shares Owned After0
Transaction DateAug 3, 2026
10b5-1
Footnotes ▸

The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 26, 2026. | The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $285.455 to $286.29, inclusive. | The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee.

Prince Matthew
CEO & Board Co-Chair, Director, 10% Owner·Indirect · See footnote
Sell · Dispose
Class A Common Stock
Shares-1.14K
Price$280.32
Total Value$318.4K
Shares Owned After30.86K
Transaction DateAug 3, 2026
10b5-1
Footnotes ▸

The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 26, 2026. | The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $279.88 to $280.86, inclusive. | The shares are held of record by The Prince 2021 Remainder Trust dated September 23, 2021, for which the reporting person serves as an investment advisor.

Prince Matthew
CEO & Board Co-Chair, Director, 10% Owner·Indirect · See footnote
Sell · Dispose
Class A Common Stock
Shares-6.73K
Price$283.45
Total Value$1.91M
Shares Owned After17.33K
Transaction DateAug 3, 2026
10b5-1
Footnotes ▸

The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 26, 2026. | The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $282.93 to $283.93, inclusive. | The shares are held of record by The Prince 2021 Remainder Trust dated September 23, 2021, for which the reporting person serves as an investment advisor.

Prince Matthew
CEO & Board Co-Chair, Director, 10% Owner·Indirect · See footnote
· Acquire
Class A Common Stock
Shares+18.75K
Price-
Total Value$0
Shares Owned After18.75K
Transaction DateAug 3, 2026
10b5-1
Footnotes ▸

Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date. | The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee.

Prince Matthew
CEO & Board Co-Chair, Director, 10% Owner·Indirect · See footnote
Sell · Dispose
Class A Common Stock
Shares-505
Price$278.65
Total Value$140.7K
Shares Owned After17.98K
Transaction DateAug 3, 2026
10b5-1
Footnotes ▸

The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 26, 2026. | The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $278.215 to $279.20, inclusive. | The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee.

Prince Matthew
CEO & Board Co-Chair, Director, 10% Owner·Indirect · See footnote
Sell · Dispose
Class A Common Stock
Shares-2.54K
Price$281.95
Total Value$717.6K
Shares Owned After14.34K
Transaction DateAug 3, 2026
10b5-1
Footnotes ▸

The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 26, 2026. | The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $281.41 to $282.39, inclusive. | The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee.

Prince Matthew
CEO & Board Co-Chair, Director, 10% Owner·Indirect · See footnote
Sell · Dispose
Class A Common Stock
Shares-488
Price$277.02
Total Value$135.2K
Shares Owned After33.14K
Transaction DateAug 3, 2026
10b5-1
Footnotes ▸

The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 26, 2026. | The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $276.605 to $277.58, inclusive. | The shares are held of record by The Prince 2021 Remainder Trust dated September 23, 2021, for which the reporting person serves as an investment advisor.

Prince Matthew
CEO & Board Co-Chair, Director, 10% Owner·Indirect · See footnote
Sell · Dispose
Class A Common Stock
Shares-4.36K
Price$282.32
Total Value$1.23M
Shares Owned After24.06K
Transaction DateAug 3, 2026
10b5-1
Footnotes ▸

The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 26, 2026. | The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $281.92 to $282.92, inclusive. | The shares are held of record by The Prince 2021 Remainder Trust dated September 23, 2021, for which the reporting person serves as an investment advisor.

Prince Matthew
CEO & Board Co-Chair, Director, 10% Owner·Indirect · See footnote
Sell · Dispose
Class A Common Stock
Shares-3.67K
Price$285.30
Total Value$1.05M
Shares Owned After299
Transaction DateAug 3, 2026
10b5-1
Footnotes ▸

The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 26, 2026. | The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $284.945 to $285.93, inclusive. | The shares are held of record by The Prince 2021 Remainder Trust dated September 23, 2021, for which the reporting person serves as an investment advisor.

Prince Matthew
CEO & Board Co-Chair, Director, 10% Owner·Indirect · See footnote
Sell · Dispose
Class A Common Stock
Shares-267
Price$277.40
Total Value$74.1K
Shares Owned After18.48K
Transaction DateAug 3, 2026
10b5-1
Footnotes ▸

The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 26, 2026. | The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $276.89 to $277.7525, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (4) through (11) and (13) through (22) to this Form 4. | The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee.

Prince Matthew
CEO & Board Co-Chair, Director, 10% Owner·Indirect · See footnote
Sell · Dispose
Class A Common Stock
Shares-632
Price$280.95
Total Value$177.6K
Shares Owned After16.89K
Transaction DateAug 3, 2026
10b5-1
Footnotes ▸

The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 26, 2026. | The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $280.38 to $281.37, inclusive. | The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee.

Prince Matthew
CEO & Board Co-Chair, Director, 10% Owner·Indirect · See footnote
Sell · Dispose
Class A Common Stock
Shares-6.26K
Price$283.99
Total Value$1.78M
Shares Owned After5.55K
Transaction DateAug 3, 2026
10b5-1
Footnotes ▸

The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 26, 2026. | The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee.

Prince Matthew
CEO & Board Co-Chair, Director, 10% Owner·Direct
Class A Common Stock
Shares0
Price-
Total Value$0
Shares Owned After360.81K
10b5-1Holding Only
Prince Matthew
CEO & Board Co-Chair, Director, 10% Owner·Indirect · See footnote
Class B Common StockDerivative
Shares0
Price-
Total Value$0
Shares Owned After6.93M
10b5-1Holding Only
Footnotes ▸

Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date. | Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date. | Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date. | The shares are held of record by The Prince Family Nonexempt Irrevocable Trust dated March 29, 2016, for which the reporting person serves as an investment advisor.

Post-Transaction Holdings

Prince Matthew
SecuritySharesChange
Class A Common Stock394.44K-
Class B Common Stock2.82M-52.38K (-1.83%)
Original SEC Filing Textexpand_more
=== SEC Form 4 — Statement of Changes in Beneficial Ownership === Document Type: 4 Period of Report: 2026-08-03 10b5-1 Pre-arranged Plan: Yes --- Issuer --- Name: Cloudflare, Inc. (NET) CIK: 0001477333 --- Reporting Owner --- Name: Prince Matthew CIK: 0001786925 Role: Director, Officer (CEO & Board Co-Chair), 10%+ Owner --- Non-Derivative Transactions --- [Transaction #1] Security: Class A Common Stock Date: 2026-08-03 | Code: C (Conversion of derivative) Shares: +18,752 Shares Owned After: 18,752 | Ownership: I (Indirect) | Nature: See footnote Footnotes: [F1] Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date. [F2] The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee. [Transaction #2] Security: Class A Common Stock Date: 2026-08-03 | Code: S (Open market sale) Shares: -267 | Price: $277.40 Total Value: $74,066.73 Shares Owned After: 18,485 | Ownership: I (Indirect) | Nature: See footnote Footnotes: [F3] The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 26, 2026. [F4] The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $276.89 to $277.7525, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (4) through (11) and (13) through (22) to this Form 4. [F2] The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee. [Transaction #3] Security: Class A Common Stock Date: 2026-08-03 | Code: S (Open market sale) Shares: -505 | Price: $278.65 Total Value: $140,716.53 Shares Owned After: 17,980 | Ownership: I (Indirect) | Nature: See footnote Footnotes: [F3] The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 26, 2026. [F5] The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $278.215 to $279.20, inclusive. [F2] The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee. [Transaction #4] Security: Class A Common Stock Date: 2026-08-03 | Code: S (Open market sale) Shares: -461 | Price: $280.03 Total Value: $129,092.72 Shares Owned After: 17,519 | Ownership: I (Indirect) | Nature: See footnote Footnotes: [F3] The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 26, 2026. [F6] The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $279.35 to $280.33, inclusive. [F2] The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee. [Transaction #5] Security: Class A Common Stock Date: 2026-08-03 | Code: S (Open market sale) Shares: -632 | Price: $280.95 Total Value: $177,561.66 Shares Owned After: 16,887 | Ownership: I (Indirect) | Nature: See footnote Footnotes: [F3] The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 26, 2026. [F7] The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $280.38 to $281.37, inclusive. [F2] The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee. [Transaction #6] Security: Class A Common Stock Date: 2026-08-03 | Code: S (Open market sale) Shares: -2,545 | Price: $281.95 Total Value: $717,552.32 Shares Owned After: 14,342 | Ownership: I (Indirect) | Nature: See footnote Footnotes: [F3] The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 26, 2026. [F8] The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $281.41 to $282.39, inclusive. [F2] The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee. [Transaction #7] Security: Class A Common Stock Date: 2026-08-03 | Code: S (Open market sale) Shares: -2,535 | Price: $282.95 Total Value: $717,280.79 Shares Owned After: 11,807 | Ownership: I (Indirect) | Nature: See footnote Footnotes: [F3] The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 26, 2026. [F9] The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $282.415 to $283.38, inclusive. [F2] The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee. [Transaction #8] Security: Class A Common Stock Date: 2026-08-03 | Code: S (Open market sale) Shares: -6,257 | Price: $283.99 Total Value: $1,776,937.32 Shares Owned After: 5,550 | Ownership: I (Indirect) | Nature: See footnote Footnotes: [F3] The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 26, 2026. [F2] The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee. [Transaction #9] Security: Class A Common Stock Date: 2026-08-03 | Code: S (Open market sale) Shares: -4,778 | Price: $284.81 Total Value: $1,360,825.05 Shares Owned After: 772 | Ownership: I (Indirect) | Nature: See footnote Footnotes: [F3] The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 26, 2026. [F10] The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $284.44 to $285.42, inclusive. [F2] The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee. [Transaction #10] Security: Class A Common Stock Date: 2026-08-03 | Code: S (Open market sale) Shares: -772 | Price: $285.76 Total Value: $220,606.49 Shares Owned After: 0 | Ownership: I (Indirect) | Nature: See footnote Footnotes: [F3] The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 26, 2026. [F11] The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $285.455 to $286.29, inclusive. [F2] The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee. [Transaction #11] Security: Class A Common Stock Date: 2026-08-03 | Code: C (Conversion of derivative) Shares: +33,631 Shares Owned After: 33,631 | Ownership: I (Indirect) | Nature: See footnote Footnotes: [F1] Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date. [F12] The shares are held of record by The Prince 2021 Remainder Trust dated September 23, 2021, for which the reporting person serves as an investment advisor. [Transaction #12] Security: Class A Common Stock Date: 2026-08-03 | Code: S (Open market sale) Shares: -488 | Price: $277.02 Total Value: $135,184.88 Shares Owned After: 33,143 | Ownership: I (Indirect) | Nature: See footnote Footnotes: [F3] The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 26, 2026. [F13] The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $276.605 to $277.58, inclusive. [F12] The shares are held of record by The Prince 2021 Remainder Trust dated September 23, 2021, for which the reporting person serves as an investment advisor. [Transaction #13] Security: Class A Common Stock Date: 2026-08-03 | Code: S (Open market sale) Shares: -586 | Price: $278.20 Total Value: $163,026.96 Shares Owned After: 32,557 | Ownership: I (Indirect) | Nature: See footnote Footnotes: [F3] The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 26, 2026. [F14] The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $277.72 to $278.70, inclusive. [F12] The shares are held of record by The Prince 2021 Remainder Trust dated September 23, 2021, for which the reporting person serves as an investment advisor. [Transaction #14] Security: Class A Common Stock Date: 2026-08-03 | Code: S (Open market sale) Shares: -565 | Price: $279.03 Total Value: $157,651.72 Shares Owned After: 31,992 | Ownership: I (Indirect) | Nature: See footnote Footnotes: [F3] The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 26, 2026. [F15] The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $278.76 to $279.665, inclusive. [F12] The shares are held of record by The Prince 2021 Remainder Trust dated September 23, 2021, for which the reporting person serves as an investment advisor. [Transaction #15] Security: Class A Common Stock Date: 2026-08-03 | Code: S (Open market sale) Shares: -1,136 | Price: $280.32 Total Value: $318,443.07 Shares Owned After: 30,856 | Ownership: I (Indirect) | Nature: See footnote Footnotes: [F3] The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 26, 2026. [F16] The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $279.88 to $280.86, inclusive. [F12] The shares are held of record by The Prince 2021 Remainder Trust dated September 23, 2021, for which the reporting person serves as an investment advisor. [Transaction #16] Security: Class A Common Stock Date: 2026-08-03 | Code: S (Open market sale) Shares: -2,434 | Price: $281.58 Total Value: $685,370.83 Shares Owned After: 28,422 | Ownership: I (Indirect) | Nature: See footnote Footnotes: [F3] The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 26, 2026. [F17] The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $280.9125 to $281.91, inclusive. [F12] The shares are held of record by The Prince 2021 Remainder Trust dated September 23, 2021, for which the reporting person serves as an investment advisor. [Transaction #17] Security: Class A Common Stock Date: 2026-08-03 | Code: S (Open market sale) Shares: -4,363 | Price: $282.32 Total Value: $1,231,745.14 Shares Owned After: 24,059 | Ownership: I (Indirect) | Nature: See footnote Footnotes: [F3] The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 26, 2026. [F18] The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $281.92 to $282.92, inclusive. [F12] The shares are held of record by The Prince 2021 Remainder Trust dated September 23, 2021, for which the reporting person serves as an investment advisor. [Transaction #18] Security: Class A Common Stock Date: 2026-08-03 | Code: S (Open market sale) Shares: -6,728 | Price: $283.45 Total Value: $1,907,070.44 Shares Owned After: 17,331 | Ownership: I (Indirect) | Nature: See footnote Footnotes: [F3] The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 26, 2026. [F19] The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $282.93 to $283.93, inclusive. [F12] The shares are held of record by The Prince 2021 Remainder Trust dated September 23, 2021, for which the reporting person serves as an investment advisor. [Transaction #19] Security: Class A Common Stock Date: 2026-08-03 | Code: S (Open market sale) Shares: -13,360 | Price: $284.42 Total Value: $3,799,911.32 Shares Owned After: 3,971 | Ownership: I (Indirect) | Nature: See footnote Footnotes: [F3] The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 26, 2026. [F20] The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $283.94 to $284.94, inclusive. [F12] The shares are held of record by The Prince 2021 Remainder Trust dated September 23, 2021, for which the reporting person serves as an investment advisor. [Transaction #20] Security: Class A Common Stock Date: 2026-08-03 | Code: S (Open market sale) Shares: -3,672 | Price: $285.30 Total Value: $1,047,617.56 Shares Owned After: 299 | Ownership: I (Indirect) | Nature: See footnote Footnotes: [F3] The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 26, 2026. [F21] The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $284.945 to $285.93, inclusive. [F12] The shares are held of record by The Prince 2021 Remainder Trust dated September 23, 2021, for which the reporting person serves as an investment advisor. [Transaction #21] Security: Class A Common Stock Date: 2026-08-03 | Code: S (Open market sale) Shares: -299 | Price: $286.23 Total Value: $85,582.32 Shares Owned After: 0 | Ownership: I (Indirect) | Nature: See footnote Footnotes: [F3] The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 26, 2026. [F22] The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $286.045 to $286.385, inclusive. [F12] The shares are held of record by The Prince 2021 Remainder Trust dated September 23, 2021, for which the reporting person serves as an investment advisor. --- Derivative Transactions --- [Transaction #1] Security: Class B Common Stock Date: 2026-08-03 | Code: C (Conversion of derivative) Shares: -18,752 | Price: $0.00 Shares Owned After: 4,221,124 | Ownership: I (Indirect) | Nature: See footnote Footnotes: [F1] Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date. [F1] Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date. [F1] Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date. [F2] The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee. [Transaction #2] Security: Class B Common Stock Date: 2026-08-03 | Code: C (Conversion of derivative) Shares: -33,631 | Price: $0.00 Shares Owned After: 2,817,301 | Ownership: I (Indirect) | Nature: See footnote Footnotes: [F1] Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date. [F1] Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date. [F1] Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date. [F12] The shares are held of record by The Prince 2021 Remainder Trust dated September 23, 2021, for which the reporting person serves as an investment advisor. --- Holdings --- [Holding #1] Security: Class A Common Stock Ownership: D (Direct) [Holding #2] Security: Class B Common Stock Ownership: I (Indirect) Footnotes: [F1] Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date. [F1] Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date. [F1] Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date. [F23] The shares are held of record by The Prince Family Nonexempt Irrevocable Trust dated March 29, 2016, for which the reporting person serves as an investment advisor. [Holding #3] Security: Class B Common Stock Ownership: I (Indirect) Footnotes: [F1] Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date. [F1] Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date. [F1] Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date. [F24] The shares are held of record by The Prince Family Exempt Irrevocable Trust dated March 29, 2016, for which the reporting person serves as an investment advisor. [Holding #4] Security: Class B Common Stock Ownership: I (Indirect) Footnotes: [F1] Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date. [F1] Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date. [F1] Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date. [F25] The shares are held of record by The Matthew Prince 2024 Grantor Retained Annuity Trust dated May 20, 2024, for which the reporting person serves as co-trustee and investment advisor. [Holding #5] Security: Class B Common Stock Ownership: I (Indirect) Footnotes: [F1] Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date. [F1] Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date. [F1] Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date. [F26] The shares are held of record by The Matthew Prince 2024 Grantor Retained Annuity Trust 2 dated August 20, 2024, for which the reporting person serves as co-trustee and investment advisor. [Holding #6] Security: Class B Common Stock Ownership: I (Indirect) Footnotes: [F1] Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date. [F1] Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date. [F1] Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date. [F27] The shares are held of record by The Matthew Prince 2025 Grantor Retained Annuity Trust dated May 10, 2025, for which the reporting person serves as an investment advisor. [Holding #7] Security: Class B Common Stock Ownership: I (Indirect) Footnotes: [F1] Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date. [F1] Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date. [F1] Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date. [F28] The shares are held of record by The Matthew Prince 2025 Grantor Retained Annuity Trust 2 dated August 11, 2025, for which the reporting person serves as co-trustee and investment advisor. --- Footnotes (Complete Index) --- F1: Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date. F10: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $284.44 to $285.42, inclusive. F11: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $285.455 to $286.29, inclusive. F12: The shares are held of record by The Prince 2021 Remainder Trust dated September 23, 2021, for which the reporting person serves as an investment advisor. F13: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $276.605 to $277.58, inclusive. F14: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $277.72 to $278.70, inclusive. F15: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $278.76 to $279.665, inclusive. F16: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $279.88 to $280.86, inclusive. F17: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $280.9125 to $281.91, inclusive. F18: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $281.92 to $282.92, inclusive. F19: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $282.93 to $283.93, inclusive. F2: The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee. F20: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $283.94 to $284.94, inclusive. F21: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $284.945 to $285.93, inclusive. F22: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $286.045 to $286.385, inclusive. F23: The shares are held of record by The Prince Family Nonexempt Irrevocable Trust dated March 29, 2016, for which the reporting person serves as an investment advisor. F24: The shares are held of record by The Prince Family Exempt Irrevocable Trust dated March 29, 2016, for which the reporting person serves as an investment advisor. F25: The shares are held of record by The Matthew Prince 2024 Grantor Retained Annuity Trust dated May 20, 2024, for which the reporting person serves as co-trustee and investment advisor. F26: The shares are held of record by The Matthew Prince 2024 Grantor Retained Annuity Trust 2 dated August 20, 2024, for which the reporting person serves as co-trustee and investment advisor. F27: The shares are held of record by The Matthew Prince 2025 Grantor Retained Annuity Trust dated May 10, 2025, for which the reporting person serves as an investment advisor. F28: The shares are held of record by The Matthew Prince 2025 Grantor Retained Annuity Trust 2 dated August 11, 2025, for which the reporting person serves as co-trustee and investment advisor. F3: The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 26, 2026. F4: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $276.89 to $277.7525, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (4) through (11) and (13) through (22) to this Form 4. F5: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $278.215 to $279.20, inclusive. F6: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $279.35 to $280.33, inclusive. F7: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $280.38 to $281.37, inclusive. F8: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $281.41 to $282.39, inclusive. F9: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $282.415 to $283.38, inclusive. --- Signature --- /s/ /s/ Charlotte Bowe, by power of attorney (2026-08-05)

keid analysis is for reference only and does not constitute investment advice.