RDDT Filing
4Filing Date: Jul 17, 2026

Reddit, Inc. (RDDT) · Insider Trading (Form 4) SEC Filing

Statement of Changes in Beneficial Ownership

descriptionView SEC Filing
ACC: 0001713445-26-000094open_in_new
Total Value$4.02M
Trades15
Insiders1

Transaction Details

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Sell · Dispose
Class A Common Stock
Shares-600
Price$194.19
Total Value$116.5K
Shares Owned After390.81K
Transaction DateJul 15, 2026
10b5-1
Footnotes ▸

The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. | The sales were executed in multiple trades at prices ranging from $193.79 to $194.65.

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Sell · Dispose
Class A Common Stock
Shares-2.60K
Price$195.34
Total Value$507.9K
Shares Owned After388.21K
Transaction DateJul 15, 2026
10b5-1
Footnotes ▸

The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. | The sales were executed in multiple trades at prices ranging from $194.84 to $195.78.

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Sell · Dispose
Class A Common Stock
Shares-300
Price$192.18
Total Value$57.7K
Shares Owned After391.41K
Transaction DateJul 15, 2026
10b5-1
Footnotes ▸

The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. | The sales were executed in multiple trades at prices ranging from $191.94 to $192.42. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes 3 to 12 to this Form 4.

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Sell · Dispose
Class A Common Stock
Shares-1.98K
Price$197.58
Total Value$391.4K
Shares Owned After383.74K
Transaction DateJul 15, 2026
10b5-1
Footnotes ▸

The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. | The sales were executed in multiple trades at prices ranging from $196.98 to $197.96.

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Sell · Dispose
Class A Common Stock
Shares-1.60K
Price$200.47
Total Value$320.8K
Shares Owned After375.21K
Transaction DateJul 15, 2026
10b5-1
Footnotes ▸

The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. | The sales were executed in multiple trades at prices ranging from $200.05 to $200.99.

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Sell · Dispose
Class A Common Stock
Shares-200
Price$205.69
Total Value$41.1K
Shares Owned After373.81K
Transaction DateJul 15, 2026
10b5-1
Footnotes ▸

The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. | The sale was executed in a single trade at a price of $205.69.

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Exercise · Acquire
Class A Common Stock
Shares+18.00K
Price$25.29
Total Value$455.2K
Shares Owned After391.81K
Transaction DateJul 15, 2026
10b5-1
Footnotes ▸

The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025.

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Sell · Dispose
Class A Common Stock
Shares-2.49K
Price$196.46
Total Value$489.2K
Shares Owned After385.72K
Transaction DateJul 15, 2026
10b5-1
Footnotes ▸

The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. | The sales were executed in multiple trades at prices ranging from $195.96 to $196.95.

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Sell · Dispose
Class A Common Stock
Shares-1.88K
Price$199.44
Total Value$375.5K
Shares Owned After376.81K
Transaction DateJul 15, 2026
10b5-1
Footnotes ▸

The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. | The sales were executed in multiple trades at prices ranging from $199.00 to $199.98.

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Sell · Dispose
Class A Common Stock
Shares-300
Price$202.25
Total Value$60.7K
Shares Owned After374.01K
Transaction DateJul 15, 2026
10b5-1
Footnotes ▸

The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. | The sales were executed in multiple trades at prices ranging from $202.23 to $202.27.

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Sell · Dispose
Class A Common Stock
Shares-100
Price$190.68
Total Value$19.1K
Shares Owned After391.71K
Transaction DateJul 15, 2026
10b5-1
Footnotes ▸

The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. | The sale was executed in a single trade at a price of $190.68.

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Sell · Dispose
Class A Common Stock
Shares-5.05K
Price$198.27
Total Value$1.00M
Shares Owned After378.70K
Transaction DateJul 15, 2026
10b5-1
Footnotes ▸

The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. | The sales were executed in multiple trades at prices ranging from $197.99 to $198.97.

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Sell · Dispose
Class A Common Stock
Shares-900
Price$201.31
Total Value$181.2K
Shares Owned After374.31K
Transaction DateJul 15, 2026
10b5-1
Footnotes ▸

The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. | The sales were executed in multiple trades at prices ranging from $201.06 to $201.65.

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Exercise · Dispose
Stock Option (Right to Buy)Derivative
Shares-18.00K
Price$0.00
Total Value$0
Shares Owned After1.10M
Transaction DateJul 15, 2026
ExpiresDec 25, 2033
10b5-1
Footnotes ▸

The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date.

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · EVS Trust - I
Class A Common Stock
Shares0
Price-
Total Value$0
Shares Owned After68.97K
10b5-1Holding Only
Footnotes ▸

The securities are directly held by a grantor retained annuity trust, of which the Reporting Person is sole trustee and beneficiary.

Post-Transaction Holdings

Huffman Steve Ladd
SecuritySharesChange
Class A Common Stock390.81K-
Stock Option (Right to Buy)1.10M-18.00K (-1.61%)
Original SEC Filing Textexpand_more
=== SEC Form 4 — Statement of Changes in Beneficial Ownership === Document Type: 4 Period of Report: 2026-07-15 10b5-1 Pre-arranged Plan: Yes --- Issuer --- Name: Reddit, Inc. (RDDT) CIK: 0001713445 --- Reporting Owner --- Name: Huffman Steve Ladd CIK: 0001827011 Role: Director, Officer (CEO & President), 10%+ Owner --- Non-Derivative Transactions --- [Transaction #1] Security: Class A Common Stock Date: 2026-07-15 | Code: M (Exercise of derivative) Shares: +18,000 | Price: $25.29 Total Value: $455,220.00 Shares Owned After: 391,814 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F1] The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. [Transaction #2] Security: Class A Common Stock Date: 2026-07-15 | Code: S (Open market sale) Shares: -100 | Price: $190.68 Total Value: $19,068.00 Shares Owned After: 391,714 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F1] The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. [F2] The sale was executed in a single trade at a price of $190.68. [Transaction #3] Security: Class A Common Stock Date: 2026-07-15 | Code: S (Open market sale) Shares: -300 | Price: $192.18 Total Value: $57,654.00 Shares Owned After: 391,414 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F1] The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. [F3] The sales were executed in multiple trades at prices ranging from $191.94 to $192.42. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes 3 to 12 to this Form 4. [Transaction #4] Security: Class A Common Stock Date: 2026-07-15 | Code: S (Open market sale) Shares: -600 | Price: $194.19 Total Value: $116,514.00 Shares Owned After: 390,814 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F1] The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. [F4] The sales were executed in multiple trades at prices ranging from $193.79 to $194.65. [Transaction #5] Security: Class A Common Stock Date: 2026-07-15 | Code: S (Open market sale) Shares: -2,600 | Price: $195.34 Total Value: $507,884.00 Shares Owned After: 388,214 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F1] The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. [F5] The sales were executed in multiple trades at prices ranging from $194.84 to $195.78. [Transaction #6] Security: Class A Common Stock Date: 2026-07-15 | Code: S (Open market sale) Shares: -2,490 | Price: $196.46 Total Value: $489,185.40 Shares Owned After: 385,724 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F1] The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. [F6] The sales were executed in multiple trades at prices ranging from $195.96 to $196.95. [Transaction #7] Security: Class A Common Stock Date: 2026-07-15 | Code: S (Open market sale) Shares: -1,981 | Price: $197.58 Total Value: $391,405.98 Shares Owned After: 383,743 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F1] The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. [F7] The sales were executed in multiple trades at prices ranging from $196.98 to $197.96. [Transaction #8] Security: Class A Common Stock Date: 2026-07-15 | Code: S (Open market sale) Shares: -5,046 | Price: $198.27 Total Value: $1,000,470.42 Shares Owned After: 378,697 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F1] The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. [F8] The sales were executed in multiple trades at prices ranging from $197.99 to $198.97. [Transaction #9] Security: Class A Common Stock Date: 2026-07-15 | Code: S (Open market sale) Shares: -1,883 | Price: $199.44 Total Value: $375,545.52 Shares Owned After: 376,814 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F1] The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. [F9] The sales were executed in multiple trades at prices ranging from $199.00 to $199.98. [Transaction #10] Security: Class A Common Stock Date: 2026-07-15 | Code: S (Open market sale) Shares: -1,600 | Price: $200.47 Total Value: $320,752.00 Shares Owned After: 375,214 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F1] The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. [F10] The sales were executed in multiple trades at prices ranging from $200.05 to $200.99. [Transaction #11] Security: Class A Common Stock Date: 2026-07-15 | Code: S (Open market sale) Shares: -900 | Price: $201.31 Total Value: $181,179.00 Shares Owned After: 374,314 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F1] The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. [F11] The sales were executed in multiple trades at prices ranging from $201.06 to $201.65. [Transaction #12] Security: Class A Common Stock Date: 2026-07-15 | Code: S (Open market sale) Shares: -300 | Price: $202.25 Total Value: $60,675.00 Shares Owned After: 374,014 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F1] The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. [F12] The sales were executed in multiple trades at prices ranging from $202.23 to $202.27. [Transaction #13] Security: Class A Common Stock Date: 2026-07-15 | Code: S (Open market sale) Shares: -200 | Price: $205.69 Total Value: $41,138.00 Shares Owned After: 373,814 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F1] The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. [F13] The sale was executed in a single trade at a price of $205.69. --- Derivative Transactions --- [Transaction #1] Security: Stock Option (Right to Buy) Date: 2026-07-15 | Code: M (Exercise of derivative) Shares: -18,000 | Price: $0.00 Exercisable: N/A | Expires: 2033-12-25 Shares Owned After: 1,099,255 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F15] The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date. --- Holdings --- [Holding #1] Security: Class A Common Stock Ownership: I (Indirect) Footnotes: [F14] The securities are directly held by a grantor retained annuity trust, of which the Reporting Person is sole trustee and beneficiary. [Holding #2] Security: Class A Common Stock Ownership: I (Indirect) Footnotes: [F14] The securities are directly held by a grantor retained annuity trust, of which the Reporting Person is sole trustee and beneficiary. [Holding #3] Security: Class A Common Stock Ownership: I (Indirect) Footnotes: [F14] The securities are directly held by a grantor retained annuity trust, of which the Reporting Person is sole trustee and beneficiary. --- Footnotes (Complete Index) --- F1: The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. F10: The sales were executed in multiple trades at prices ranging from $200.05 to $200.99. F11: The sales were executed in multiple trades at prices ranging from $201.06 to $201.65. F12: The sales were executed in multiple trades at prices ranging from $202.23 to $202.27. F13: The sale was executed in a single trade at a price of $205.69. F14: The securities are directly held by a grantor retained annuity trust, of which the Reporting Person is sole trustee and beneficiary. F15: The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date. F2: The sale was executed in a single trade at a price of $190.68. F3: The sales were executed in multiple trades at prices ranging from $191.94 to $192.42. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes 3 to 12 to this Form 4. F4: The sales were executed in multiple trades at prices ranging from $193.79 to $194.65. F5: The sales were executed in multiple trades at prices ranging from $194.84 to $195.78. F6: The sales were executed in multiple trades at prices ranging from $195.96 to $196.95. F7: The sales were executed in multiple trades at prices ranging from $196.98 to $197.96. F8: The sales were executed in multiple trades at prices ranging from $197.99 to $198.97. F9: The sales were executed in multiple trades at prices ranging from $199.00 to $199.98. --- Signature --- /s/ /s/ Julie Rogers, Attorney-in-Fact (2026-07-17)

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