WSM Filing
4Filing Date: Jul 17, 2026

WILLIAMS SONOMA INC (WSM) · Insider Trading (Form 4) SEC Filing

Statement of Changes in Beneficial Ownership

descriptionView SEC Filing
ACC: 0000719955-26-000184open_in_new
Total Value$7.75M
Trades6
Insiders1

Transaction Details

ALBER LAURA
PRESIDENT & CEO, Director·Direct
Sell · Dispose
Common Stock
Shares-8.55K
Price$220.02
Total Value$1.88M
Shares Owned After913.97K
Transaction DateJul 15, 2026
10b5-1
Footnotes ▸

Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on October 2, 2025. | Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $219.51 to $220.49. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

ALBER LAURA
PRESIDENT & CEO, Director·Direct
Sell · Dispose
Common Stock
Shares-3.36K
Price$222.74
Total Value$749.1K
Shares Owned After888.52K
Transaction DateJul 15, 2026
10b5-1
Footnotes ▸

Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on October 2, 2025. | Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $222.53 to $222.95. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

ALBER LAURA
PRESIDENT & CEO, Director·Direct
Sell · Dispose
Common Stock
Shares-16.89K
Price$222.05
Total Value$3.75M
Shares Owned After891.89K
Transaction DateJul 15, 2026
10b5-1
Footnotes ▸

Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on October 2, 2025. | Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $221.53 to $222.51. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

ALBER LAURA
PRESIDENT & CEO, Director·Direct
Sell · Dispose
Common Stock
Shares-5.19K
Price$220.92
Total Value$1.15M
Shares Owned After908.78K
Transaction DateJul 15, 2026
10b5-1
Footnotes ▸

Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on October 2, 2025. | Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $220.50 to $221.49. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

ALBER LAURA
PRESIDENT & CEO, Director·Direct
Sell · Dispose
Common Stock
Shares-1.00K
Price$219.10
Total Value$219.1K
Shares Owned After922.52K
Transaction DateJul 15, 2026
10b5-1
Footnotes ▸

Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on October 2, 2025. | Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $218.47 to $219.42. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

ALBER LAURA
PRESIDENT & CEO, Director·Indirect · By Managed Account
Common Stock
Shares0
Price-
Total Value$0
Shares Owned After33.88K
10b5-1Holding Only
Footnotes ▸

Represents the number of shares held by the reporting person in the Williams-Sonoma, Inc. Stock Fund under the Williams-Sonoma, Inc. 401(k) Plan, based on a statement dated July 15, 2026.

Post-Transaction Holdings

ALBER LAURA
SecuritySharesChange
Common Stock947.85K-35.00K (-3.56%)
Original SEC Filing Textexpand_more
=== SEC Form 4 — Statement of Changes in Beneficial Ownership === Document Type: 4 Period of Report: 2026-07-15 10b5-1 Pre-arranged Plan: Yes --- Issuer --- Name: WILLIAMS SONOMA INC (WSM) CIK: 0000719955 --- Reporting Owner --- Name: ALBER LAURA CIK: 0001225922 Role: Director, Officer (PRESIDENT & CEO) --- Non-Derivative Transactions --- [Transaction #1] Security: Common Stock Date: 2026-07-15 | Code: S (Open market sale) Shares: -1,000 | Price: $219.10 Total Value: $219,100.00 Shares Owned After: 922,524 | Ownership: D (Direct) Footnotes: [F1] Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on October 2, 2025. [F2] Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $218.47 to $219.42. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. [Transaction #2] Security: Common Stock Date: 2026-07-15 | Code: S (Open market sale) Shares: -8,553 | Price: $220.02 Total Value: $1,881,831.06 Shares Owned After: 913,971 | Ownership: D (Direct) Footnotes: [F1] Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on October 2, 2025. [F3] Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $219.51 to $220.49. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. [Transaction #3] Security: Common Stock Date: 2026-07-15 | Code: S (Open market sale) Shares: -5,190 | Price: $220.92 Total Value: $1,146,574.80 Shares Owned After: 908,781 | Ownership: D (Direct) Footnotes: [F1] Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on October 2, 2025. [F4] Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $220.50 to $221.49. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. [Transaction #4] Security: Common Stock Date: 2026-07-15 | Code: S (Open market sale) Shares: -16,894 | Price: $222.05 Total Value: $3,751,312.70 Shares Owned After: 891,887 | Ownership: D (Direct) Footnotes: [F1] Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on October 2, 2025. [F5] Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $221.53 to $222.51. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. [Transaction #5] Security: Common Stock Date: 2026-07-15 | Code: S (Open market sale) Shares: -3,363 | Price: $222.74 Total Value: $749,074.62 Shares Owned After: 888,524 | Ownership: D (Direct) Footnotes: [F1] Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on October 2, 2025. [F6] Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $222.53 to $222.95. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. --- Holdings --- [Holding #1] Security: Common Stock Ownership: I (Indirect) Footnotes: [F7] Represents the number of shares held by the reporting person in the Williams-Sonoma, Inc. Stock Fund under the Williams-Sonoma, Inc. 401(k) Plan, based on a statement dated July 15, 2026. --- Footnotes (Complete Index) --- F1: Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on October 2, 2025. F2: Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $218.47 to $219.42. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. F3: Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $219.51 to $220.49. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. F4: Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $220.50 to $221.49. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. F5: Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $221.53 to $222.51. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. F6: Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $222.53 to $222.95. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. F7: Represents the number of shares held by the reporting person in the Williams-Sonoma, Inc. Stock Fund under the Williams-Sonoma, Inc. 401(k) Plan, based on a statement dated July 15, 2026. --- Signature --- /s/ /s/ David R. King, Attorney-in-Fact for Laura Alber (2026-07-17)

keid analysis is for reference only and does not constitute investment advice.