4Filing Date: Jan 7, 2026

Affirm (AFRM)

Statement of Changes in Beneficial Ownership

View SEC Filing
ACC: 0001628280-26-001247
Total Value$3.92M
Trades13
Insiders1

Transaction Details

O'Hare Robert
Chief Financial Officer·Direct
Exercise · Acquire
Class A Common Stock
Shares+9.70K
Price$23.35
Total Value$226.6K
Shares Owned After31.27K
Transaction DateJan 5, 2026
10b5-1
Footnotes ▸

The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 12, 2025.

O'Hare Robert
Chief Financial Officer·Direct
Exercise · Dispose
Stock Option (Right to Buy)Derivative
Shares-3.73K
Price$0.00
Total Value$0
Shares Owned After1.87K
Transaction DateJan 5, 2026
ExpiresMar 2, 2032
10b5-1
Footnotes ▸

The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 12, 2025. | The stock options vest in 48 equal monthly installments beginning April 1, 2022, subject to the Reporting Person's continuous service with the Issuer as of each vesting date.

O'Hare Robert
Chief Financial Officer·Direct
Exercise · Dispose
Stock Option (Right to Buy)Derivative
Shares-9.70K
Price$0.00
Total Value$0
Shares Owned After48.53K
Transaction DateJan 5, 2026
ExpiresSep 13, 2033
10b5-1
Footnotes ▸

The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 12, 2025. | The stock options vest as to 25% of the underlying shares on September 1, 2024 and the remainder vest in 36 equal monthly installments over the subsequent three years subject to the Reporting Person's continuous service with the Issuer as of each vesting date.

O'Hare Robert
Chief Financial Officer·Direct
Exercise · Acquire
Class A Common Stock
Shares+5.12K
Price$22.30
Total Value$114.1K
Shares Owned After21.56K
Transaction DateJan 5, 2026
10b5-1
Footnotes ▸

The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 12, 2025.

O'Hare Robert
Chief Financial Officer·Direct
Sell · Dispose
Class A Common Stock
Shares-36.40K
Price$80.00
Total Value$2.91M
Shares Owned After1.37K
Transaction DateJan 5, 2026
10b5-1
Footnotes ▸

The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 12, 2025.

O'Hare Robert
Chief Financial Officer·Direct
Exercise · Dispose
Stock Option (Right to Buy)Derivative
Shares-5.12K
Price$0.00
Total Value$0
Shares Owned After10.24K
Transaction DateJan 5, 2026
ExpiresSep 16, 2032
10b5-1
Footnotes ▸

The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 12, 2025. | The stock options vest in 48 equal monthly installments beginning October 1, 2022, subject to the Reporting Person's continuous service with the Issuer as of each vesting date.

O'Hare Robert
Chief Financial Officer·Direct
Exercise · Dispose
Stock Option (Right to Buy)Derivative
Shares-2.51K
Price$0.00
Total Value$0
Shares Owned After21.29K
Transaction DateJan 5, 2026
ExpiresNov 12, 2034
10b5-1
Footnotes ▸

The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 12, 2025. | The stock options vest in 48 equal monthly installments beginning December 1, 2024, subject to the Reporting Person's continuous service with the Issuer as of each vesting date.

O'Hare Robert
Chief Financial Officer·Direct
Exercise · Acquire
Class A Common Stock
Shares+2.51K
Price$57.59
Total Value$144.3K
Shares Owned After37.77K
Transaction DateJan 5, 2026
10b5-1
Footnotes ▸

The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 12, 2025.

O'Hare Robert
Chief Financial Officer·Direct
Exercise · Dispose
Stock Option (Right to Buy)Derivative
Shares-11.35K
Price$0.00
Total Value$0
Shares Owned After17.02K
Transaction DateJan 5, 2026
ExpiresJul 1, 2032
10b5-1
Footnotes ▸

The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 12, 2025. | The stock options vest in 48 equal monthly installments beginning August 1, 2022, subject to the Reporting Person's continuous service with the Issuer as of each vesting date.

O'Hare Robert
Chief Financial Officer·Direct
Exercise · Dispose
Stock Option (Right to Buy)Derivative
Shares-4.00K
Price$0.00
Total Value$0
Shares Owned After31.97K
Transaction DateJan 5, 2026
ExpiresSep 16, 2034
10b5-1
Footnotes ▸

The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 12, 2025. | The stock options vest as to 25% of the underlying shares on September 1, 2025 and the remainder vest in 36 equal monthly installments over the subsequent three years subject to the Reporting Person's continuous service with the Issuer as of each vesting date.

O'Hare Robert
Chief Financial Officer·Direct
Exercise · Acquire
Class A Common Stock
Shares+3.73K
Price$41.80
Total Value$155.9K
Shares Owned After5.10K
Transaction DateJan 5, 2026
10b5-1
Footnotes ▸

The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 12, 2025.

O'Hare Robert
Chief Financial Officer·Direct
Exercise · Acquire
Class A Common Stock
Shares+11.35K
Price$17.19
Total Value$195.1K
Shares Owned After16.45K
Transaction DateJan 5, 2026
10b5-1
Footnotes ▸

The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 12, 2025.

O'Hare Robert
Chief Financial Officer·Direct
Exercise · Acquire
Class A Common Stock
Shares+4.00K
Price$44.06
Total Value$176.1K
Shares Owned After35.26K
Transaction DateJan 5, 2026
10b5-1
Footnotes ▸

The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 12, 2025.

Post-Transaction Holdings

O'Hare Robert · Chief Financial Officer
SecuritySharesChange
Class A Common Stock31.27K-
Stock Option (Right to Buy)1.87K-36.40K (-95.12%)
Original SEC Filing Textexpand_more
=== SEC Form 4 — Statement of Changes in Beneficial Ownership === Document Type: 4 Period of Report: 2026-01-05 10b5-1 Pre-arranged Plan: Yes --- Issuer --- Name: Affirm Holdings, Inc. (AFRM) CIK: 0001820953 --- Reporting Owner --- Name: O'Hare Robert CIK: 0001633877 Role: Officer (Chief Financial Officer) --- Non-Derivative Transactions --- [Transaction #1] Security: Class A Common Stock Date: 2026-01-05 | Code: M (Exercise of derivative) Shares: +3,730 | Price: $41.80 Total Value: $155,914.00 Shares Owned After: 5,098 | Ownership: D (Direct) Footnotes: [F1] The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 12, 2025. [Transaction #2] Security: Class A Common Stock Date: 2026-01-05 | Code: M (Exercise of derivative) Shares: +11,347 | Price: $17.19 Total Value: $195,054.93 Shares Owned After: 16,445 | Ownership: D (Direct) Footnotes: [F1] The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 12, 2025. [Transaction #3] Security: Class A Common Stock Date: 2026-01-05 | Code: M (Exercise of derivative) Shares: +5,118 | Price: $22.30 Total Value: $114,131.40 Shares Owned After: 21,563 | Ownership: D (Direct) Footnotes: [F1] The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 12, 2025. [Transaction #4] Security: Class A Common Stock Date: 2026-01-05 | Code: M (Exercise of derivative) Shares: +9,704 | Price: $23.35 Total Value: $226,588.40 Shares Owned After: 31,267 | Ownership: D (Direct) Footnotes: [F1] The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 12, 2025. [Transaction #5] Security: Class A Common Stock Date: 2026-01-05 | Code: M (Exercise of derivative) Shares: +3,996 | Price: $44.06 Total Value: $176,063.76 Shares Owned After: 35,263 | Ownership: D (Direct) Footnotes: [F1] The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 12, 2025. [Transaction #6] Security: Class A Common Stock Date: 2026-01-05 | Code: M (Exercise of derivative) Shares: +2,506 | Price: $57.59 Total Value: $144,320.54 Shares Owned After: 37,769 | Ownership: D (Direct) Footnotes: [F1] The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 12, 2025. [Transaction #7] Security: Class A Common Stock Date: 2026-01-05 | Code: S (Open market sale) Shares: -36,401 | Price: $80.00 Total Value: $2,912,080.00 Shares Owned After: 1,368 | Ownership: D (Direct) Footnotes: [F1] The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 12, 2025. --- Derivative Transactions --- [Transaction #1] Security: Stock Option (Right to Buy) Date: 2026-01-05 | Code: M (Exercise of derivative) Shares: -3,730 | Price: $0.00 Exercisable: N/A | Expires: 2032-03-02 Shares Owned After: 1,866 | Ownership: D (Direct) Footnotes: [F1] The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 12, 2025. [F2] The stock options vest in 48 equal monthly installments beginning April 1, 2022, subject to the Reporting Person's continuous service with the Issuer as of each vesting date. [Transaction #2] Security: Stock Option (Right to Buy) Date: 2026-01-05 | Code: M (Exercise of derivative) Shares: -11,347 | Price: $0.00 Exercisable: N/A | Expires: 2032-07-01 Shares Owned After: 17,023 | Ownership: D (Direct) Footnotes: [F1] The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 12, 2025. [F3] The stock options vest in 48 equal monthly installments beginning August 1, 2022, subject to the Reporting Person's continuous service with the Issuer as of each vesting date. [Transaction #3] Security: Stock Option (Right to Buy) Date: 2026-01-05 | Code: M (Exercise of derivative) Shares: -5,118 | Price: $0.00 Exercisable: N/A | Expires: 2032-09-16 Shares Owned After: 10,239 | Ownership: D (Direct) Footnotes: [F1] The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 12, 2025. [F4] The stock options vest in 48 equal monthly installments beginning October 1, 2022, subject to the Reporting Person's continuous service with the Issuer as of each vesting date. [Transaction #4] Security: Stock Option (Right to Buy) Date: 2026-01-05 | Code: M (Exercise of derivative) Shares: -9,704 | Price: $0.00 Exercisable: N/A | Expires: 2033-09-13 Shares Owned After: 48,526 | Ownership: D (Direct) Footnotes: [F1] The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 12, 2025. [F5] The stock options vest as to 25% of the underlying shares on September 1, 2024 and the remainder vest in 36 equal monthly installments over the subsequent three years subject to the Reporting Person's continuous service with the Issuer as of each vesting date. [Transaction #5] Security: Stock Option (Right to Buy) Date: 2026-01-05 | Code: M (Exercise of derivative) Shares: -3,996 | Price: $0.00 Exercisable: N/A | Expires: 2034-09-16 Shares Owned After: 31,969 | Ownership: D (Direct) Footnotes: [F1] The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 12, 2025. [F6] The stock options vest as to 25% of the underlying shares on September 1, 2025 and the remainder vest in 36 equal monthly installments over the subsequent three years subject to the Reporting Person's continuous service with the Issuer as of each vesting date. [Transaction #6] Security: Stock Option (Right to Buy) Date: 2026-01-05 | Code: M (Exercise of derivative) Shares: -2,506 | Price: $0.00 Exercisable: N/A | Expires: 2034-11-12 Shares Owned After: 21,294 | Ownership: D (Direct) Footnotes: [F1] The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 12, 2025. [F7] The stock options vest in 48 equal monthly installments beginning December 1, 2024, subject to the Reporting Person's continuous service with the Issuer as of each vesting date. --- Footnotes (Complete Index) --- F1: The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 12, 2025. F2: The stock options vest in 48 equal monthly installments beginning April 1, 2022, subject to the Reporting Person's continuous service with the Issuer as of each vesting date. F3: The stock options vest in 48 equal monthly installments beginning August 1, 2022, subject to the Reporting Person's continuous service with the Issuer as of each vesting date. F4: The stock options vest in 48 equal monthly installments beginning October 1, 2022, subject to the Reporting Person's continuous service with the Issuer as of each vesting date. F5: The stock options vest as to 25% of the underlying shares on September 1, 2024 and the remainder vest in 36 equal monthly installments over the subsequent three years subject to the Reporting Person's continuous service with the Issuer as of each vesting date. F6: The stock options vest as to 25% of the underlying shares on September 1, 2025 and the remainder vest in 36 equal monthly installments over the subsequent three years subject to the Reporting Person's continuous service with the Issuer as of each vesting date. F7: The stock options vest in 48 equal monthly installments beginning December 1, 2024, subject to the Reporting Person's continuous service with the Issuer as of each vesting date. --- Signature --- /s/ /s/ Josh Samples, Attorney-in-Fact (2026-01-07)

keid analysis is for reference only and does not constitute investment advice.