4Filing Date: Jan 20, 2026

Reddit (RDDT)

Statement of Changes in Beneficial Ownership

View SEC Filing
ACC: 0001827011-26-000005
Total Value$3.95M
Trades17
Insiders1

Transaction Details

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Exercise · Acquire
Class A Common Stock
Shares+18.00K
Price$0.00
Total Value$0
Shares Owned After466.58K
Transaction DateJan 15, 2026
10b5-1
Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Sell · Dispose
Class A Common Stock
Shares-300
Price$225.84
Total Value$67.8K
Shares Owned After466.28K
Transaction DateJan 15, 2026
10b5-1
Footnotes ▸

The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. | The sales were executed in multiple trades at prices ranging from $225.67 to $225.94. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes (2) to (17) to this Form 4.

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Sell · Dispose
Class A Common Stock
Shares-1.20K
Price$229.39
Total Value$275.3K
Shares Owned After458.34K
Transaction DateJan 15, 2026
10b5-1
Footnotes ▸

The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. | The sales were executed in multiple trades at prices ranging from $228.91 to $229.85.

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Sell · Dispose
Class A Common Stock
Shares-1.06K
Price$240.62
Total Value$256.0K
Shares Owned After449.31K
Transaction DateJan 15, 2026
10b5-1
Footnotes ▸

The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. | The sales were executed in multiple trades at prices ranging from $240.25 to $240.97.

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Sell · Dispose
Class A Common Stock
Shares-3.56K
Price$228.39
Total Value$812.2K
Shares Owned After459.54K
Transaction DateJan 15, 2026
10b5-1
Footnotes ▸

The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. | The sales were executed in multiple trades at prices ranging from $227.89 to $228.88.

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Sell · Dispose
Class A Common Stock
Shares-796
Price$231.38
Total Value$184.2K
Shares Owned After456.74K
Transaction DateJan 15, 2026
10b5-1
Footnotes ▸

The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. | The sales were executed in multiple trades at prices ranging from $230.99 to $231.97.

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Sell · Dispose
Class A Common Stock
Shares-1.10K
Price$235.39
Total Value$260.1K
Shares Owned After454.34K
Transaction DateJan 15, 2026
10b5-1
Footnotes ▸

The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. | The sales were executed in multiple trades at prices ranging from $234.93 to $235.82.

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Sell · Dispose
Class A Common Stock
Shares-238
Price$245.55
Total Value$58.4K
Shares Owned After448.78K
Transaction DateJan 15, 2026
10b5-1
Footnotes ▸

The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. | The sales were executed in multiple trades at prices ranging from $245.18 to $246.06.

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Sell · Dispose
Class A Common Stock
Shares-3.18K
Price$227.36
Total Value$723.2K
Shares Owned After463.10K
Transaction DateJan 15, 2026
10b5-1
Footnotes ▸

The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. | The sales were executed in multiple trades at prices ranging from $226.88 to $227.76.

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Sell · Dispose
Class A Common Stock
Shares-800
Price$230.39
Total Value$184.3K
Shares Owned After457.54K
Transaction DateJan 15, 2026
10b5-1
Footnotes ▸

The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. | The sales were executed in multiple trades at prices ranging from $229.91 to $230.78.

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Sell · Dispose
Class A Common Stock
Shares-700
Price$234.42
Total Value$164.1K
Shares Owned After455.44K
Transaction DateJan 15, 2026
10b5-1
Footnotes ▸

The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. | The sales were executed in multiple trades at prices ranging from $233.82 to $234.80.

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Sell · Dispose
Class A Common Stock
Shares-500
Price$237.30
Total Value$118.7K
Shares Owned After452.21K
Transaction DateJan 15, 2026
10b5-1
Footnotes ▸

The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. | The sales were executed in multiple trades at prices ranging from $237.16 to $237.69.

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Sell · Dispose
Class A Common Stock
Shares-1.24K
Price$239.71
Total Value$296.3K
Shares Owned After450.38K
Transaction DateJan 15, 2026
10b5-1
Footnotes ▸

The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. | The sales were executed in multiple trades at prices ranging from $239.25 to $240.24.

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Sell · Dispose
Class A Common Stock
Shares-600
Price$232.33
Total Value$139.4K
Shares Owned After456.14K
Transaction DateJan 15, 2026
10b5-1
Footnotes ▸

The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. | The sales were executed in multiple trades at prices ranging from $232.06 to $232.59.

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Sell · Dispose
Class A Common Stock
Shares-1.62K
Price$236.69
Total Value$384.4K
Shares Owned After452.71K
Transaction DateJan 15, 2026
10b5-1
Footnotes ▸

The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. | The sales were executed in multiple trades at prices ranging from $236.13 to $237.09.

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Sell · Dispose
Class A Common Stock
Shares-100
Price$248.96
Total Value$24.9K
Shares Owned After448.68K
Transaction DateJan 15, 2026
10b5-1
Footnotes ▸

The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025.

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Exercise · Dispose
Stock Option (Right to Buy)Derivative
Shares-18.00K
Price$0.00
Total Value$0
Shares Owned After1.32M
Transaction DateJan 15, 2026
ExpiresDec 25, 2033
10b5-1
Footnotes ▸

The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date.

Post-Transaction Holdings

Huffman Steve Ladd · CEO & President, Director, 10% Owner
SecuritySharesChange
Class A Common Stock466.58K+1.00K (0.21%)
Stock Option (Right to Buy)1.32M-18.00K (-1.35%)
Original SEC Filing Textexpand_more
=== SEC Form 4 — Statement of Changes in Beneficial Ownership === Document Type: 4 Period of Report: 2026-01-15 10b5-1 Pre-arranged Plan: Yes --- Issuer --- Name: Reddit, Inc. (RDDT) CIK: 0001713445 --- Reporting Owner --- Name: Huffman Steve Ladd CIK: 0001827011 Role: Director, Officer (CEO & President), 10%+ Owner --- Non-Derivative Transactions --- [Transaction #1] Security: Class A Common Stock Date: 2026-01-15 | Code: M (Exercise of derivative) Shares: +18,000 | Price: $0.00 Shares Owned After: 466,576 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust [Transaction #2] Security: Class A Common Stock Date: 2026-01-15 | Code: S (Open market sale) Shares: -300 | Price: $225.84 Total Value: $67,752.00 Shares Owned After: 466,276 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F1] The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. [F2] The sales were executed in multiple trades at prices ranging from $225.67 to $225.94. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes (2) to (17) to this Form 4. [Transaction #3] Security: Class A Common Stock Date: 2026-01-15 | Code: S (Open market sale) Shares: -3,181 | Price: $227.36 Total Value: $723,232.16 Shares Owned After: 463,095 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F1] The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. [F3] The sales were executed in multiple trades at prices ranging from $226.88 to $227.76. [Transaction #4] Security: Class A Common Stock Date: 2026-01-15 | Code: S (Open market sale) Shares: -3,556 | Price: $228.39 Total Value: $812,154.84 Shares Owned After: 459,539 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F1] The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. [F4] The sales were executed in multiple trades at prices ranging from $227.89 to $228.88. [Transaction #5] Security: Class A Common Stock Date: 2026-01-15 | Code: S (Open market sale) Shares: -1,200 | Price: $229.39 Total Value: $275,268.00 Shares Owned After: 458,339 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F1] The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. [F5] The sales were executed in multiple trades at prices ranging from $228.91 to $229.85. [Transaction #6] Security: Class A Common Stock Date: 2026-01-15 | Code: S (Open market sale) Shares: -800 | Price: $230.39 Total Value: $184,312.00 Shares Owned After: 457,539 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F1] The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. [F6] The sales were executed in multiple trades at prices ranging from $229.91 to $230.78. [Transaction #7] Security: Class A Common Stock Date: 2026-01-15 | Code: S (Open market sale) Shares: -796 | Price: $231.38 Total Value: $184,178.48 Shares Owned After: 456,743 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F1] The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. [F7] The sales were executed in multiple trades at prices ranging from $230.99 to $231.97. [Transaction #8] Security: Class A Common Stock Date: 2026-01-15 | Code: S (Open market sale) Shares: -600 | Price: $232.33 Total Value: $139,398.00 Shares Owned After: 456,143 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F1] The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. [F8] The sales were executed in multiple trades at prices ranging from $232.06 to $232.59. [Transaction #9] Security: Class A Common Stock Date: 2026-01-15 | Code: S (Open market sale) Shares: -700 | Price: $234.42 Total Value: $164,094.00 Shares Owned After: 455,443 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F1] The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. [F9] The sales were executed in multiple trades at prices ranging from $233.82 to $234.80. [Transaction #10] Security: Class A Common Stock Date: 2026-01-15 | Code: S (Open market sale) Shares: -1,105 | Price: $235.39 Total Value: $260,105.95 Shares Owned After: 454,338 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F1] The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. [F10] The sales were executed in multiple trades at prices ranging from $234.93 to $235.82. [Transaction #11] Security: Class A Common Stock Date: 2026-01-15 | Code: S (Open market sale) Shares: -1,624 | Price: $236.69 Total Value: $384,384.56 Shares Owned After: 452,714 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F1] The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. [F11] The sales were executed in multiple trades at prices ranging from $236.13 to $237.09. [Transaction #12] Security: Class A Common Stock Date: 2026-01-15 | Code: S (Open market sale) Shares: -500 | Price: $237.30 Total Value: $118,650.00 Shares Owned After: 452,214 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F1] The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. [F12] The sales were executed in multiple trades at prices ranging from $237.16 to $237.69. [Transaction #13] Security: Class A Common Stock Date: 2026-01-15 | Code: S (Open market sale) Shares: -600 | Price: $238.48 Total Value: $143,088.00 Shares Owned After: 451,614 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F1] The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. [F13] The sales were executed in multiple trades at prices ranging from $238.19 to $238.80. [Transaction #14] Security: Class A Common Stock Date: 2026-01-15 | Code: S (Open market sale) Shares: -1,236 | Price: $239.71 Total Value: $296,281.56 Shares Owned After: 450,378 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F1] The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. [F14] The sales were executed in multiple trades at prices ranging from $239.25 to $240.24. [Transaction #15] Security: Class A Common Stock Date: 2026-01-15 | Code: S (Open market sale) Shares: -1,064 | Price: $240.62 Total Value: $256,019.68 Shares Owned After: 449,314 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F1] The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. [F15] The sales were executed in multiple trades at prices ranging from $240.25 to $240.97. [Transaction #16] Security: Class A Common Stock Date: 2026-01-15 | Code: S (Open market sale) Shares: -300 | Price: $242.67 Total Value: $72,801.00 Shares Owned After: 449,014 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F1] The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. [F16] The sales were executed in multiple trades at prices ranging from $242.24 to $243.22. [Transaction #17] Security: Class A Common Stock Date: 2026-01-15 | Code: S (Open market sale) Shares: -238 | Price: $245.55 Total Value: $58,440.90 Shares Owned After: 448,776 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F1] The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. [F17] The sales were executed in multiple trades at prices ranging from $245.18 to $246.06. [Transaction #18] Security: Class A Common Stock Date: 2026-01-15 | Code: S (Open market sale) Shares: -100 | Price: $248.96 Total Value: $24,896.00 Shares Owned After: 448,676 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F1] The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. [Transaction #19] Security: Class A Common Stock Date: 2026-01-15 | Code: S (Open market sale) Shares: -100 | Price: $249.98 Total Value: $24,998.00 Shares Owned After: 448,576 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F1] The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. --- Derivative Transactions --- [Transaction #1] Security: Stock Option (Right to Buy) Date: 2026-01-15 | Code: M (Exercise of derivative) Shares: -18,000 | Price: $0.00 Exercisable: N/A | Expires: 2033-12-25 Shares Owned After: 1,315,255 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F18] The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date. --- Footnotes (Complete Index) --- F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. F10: The sales were executed in multiple trades at prices ranging from $234.93 to $235.82. F11: The sales were executed in multiple trades at prices ranging from $236.13 to $237.09. F12: The sales were executed in multiple trades at prices ranging from $237.16 to $237.69. F13: The sales were executed in multiple trades at prices ranging from $238.19 to $238.80. F14: The sales were executed in multiple trades at prices ranging from $239.25 to $240.24. F15: The sales were executed in multiple trades at prices ranging from $240.25 to $240.97. F16: The sales were executed in multiple trades at prices ranging from $242.24 to $243.22. F17: The sales were executed in multiple trades at prices ranging from $245.18 to $246.06. F18: The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date. F2: The sales were executed in multiple trades at prices ranging from $225.67 to $225.94. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes (2) to (17) to this Form 4. F3: The sales were executed in multiple trades at prices ranging from $226.88 to $227.76. F4: The sales were executed in multiple trades at prices ranging from $227.89 to $228.88. F5: The sales were executed in multiple trades at prices ranging from $228.91 to $229.85. F6: The sales were executed in multiple trades at prices ranging from $229.91 to $230.78. F7: The sales were executed in multiple trades at prices ranging from $230.99 to $231.97. F8: The sales were executed in multiple trades at prices ranging from $232.06 to $232.59. F9: The sales were executed in multiple trades at prices ranging from $233.82 to $234.80. --- Signature --- /s/ /s/ Julie Rogers, Attorney-in-Fact (2026-01-20)

keid analysis is for reference only and does not constitute investment advice.