4Filing Date: Feb 3, 2026

Reddit (RDDT)

Statement of Changes in Beneficial Ownership

View SEC Filing
ACC: 0001827011-26-000007
Total Value$3.30M
Trades12
Insiders1

Transaction Details

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Sell · Dispose
Class A Common Stock
Shares-1.01K
Price$184.72
Total Value$186.4K
Shares Owned After453.32K
Transaction DateJan 30, 2026
10b5-1
Footnotes ▸

The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. | The sales were executed in multiple trades at prices ranging from $184.16 to $185.15.

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Sell · Dispose
Class A Common Stock
Shares-600
Price$187.65
Total Value$112.6K
Shares Owned After449.48K
Transaction DateJan 30, 2026
10b5-1
Footnotes ▸

The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. | The sales were executed in multiple trades at prices ranging from $187.18 to $188.03.

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Sell · Dispose
Class A Common Stock
Shares-1.10K
Price$181.46
Total Value$199.6K
Shares Owned After459.33K
Transaction DateJan 30, 2026
10b5-1
Footnotes ▸

The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. | The sales were executed in multiple trades at prices ranging from $181.07 to $182.00.

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Exercise · Dispose
Stock Option (Right to Buy)Derivative
Shares-18.00K
Price$0.00
Total Value$0
Shares Owned After1.30M
Transaction DateJan 30, 2026
ExpiresDec 25, 2033
10b5-1
Footnotes ▸

The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date.

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Exercise · Acquire
Class A Common Stock
Shares+18.00K
Price$0.00
Total Value$0
Shares Owned After466.58K
Transaction DateJan 30, 2026
10b5-1
Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Sell · Dispose
Class A Common Stock
Shares-6.14K
Price$180.44
Total Value$1.11M
Shares Owned After460.43K
Transaction DateJan 30, 2026
10b5-1
Footnotes ▸

The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. | The sales were executed in multiple trades at prices ranging from $180.06 to $181.03. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes (2) to (10) to this Form 4.

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Sell · Dispose
Class A Common Stock
Shares-2.90K
Price$183.64
Total Value$532.9K
Shares Owned After454.33K
Transaction DateJan 30, 2026
10b5-1
Footnotes ▸

The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. | The sales were executed in multiple trades at prices ranging from $183.15 to $184.09.

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Sell · Dispose
Class A Common Stock
Shares-1.60K
Price$186.63
Total Value$298.0K
Shares Owned After450.08K
Transaction DateJan 30, 2026
10b5-1
Footnotes ▸

The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. | The sales were executed in multiple trades at prices ranging from $186.17 to $187.12.

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Sell · Dispose
Class A Common Stock
Shares-100
Price$190.06
Total Value$19.0K
Shares Owned After448.58K
Transaction DateJan 30, 2026
10b5-1
Footnotes ▸

The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025.

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Sell · Dispose
Class A Common Stock
Shares-2.10K
Price$182.64
Total Value$383.5K
Shares Owned After457.23K
Transaction DateJan 30, 2026
10b5-1
Footnotes ▸

The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. | The sales were executed in multiple trades at prices ranging from $182.12 to $183.10.

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Sell · Dispose
Class A Common Stock
Shares-1.65K
Price$185.42
Total Value$305.4K
Shares Owned After451.67K
Transaction DateJan 30, 2026
10b5-1
Footnotes ▸

The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. | The sales were executed in multiple trades at prices ranging from $185.16 to $186.02.

Huffman Steve Ladd
CEO & President, Director, 10% Owner·Indirect · By The XYZ Revocable Trust
Sell · Dispose
Class A Common Stock
Shares-800
Price$188.61
Total Value$150.9K
Shares Owned After448.68K
Transaction DateJan 30, 2026
10b5-1
Footnotes ▸

The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. | The sales were executed in multiple trades at prices ranging from $188.20 to $189.05.

Post-Transaction Holdings

Huffman Steve Ladd · CEO & President, Director, 10% Owner
SecuritySharesChange
Class A Common Stock453.32K-
Stock Option (Right to Buy)1.30M-18.00K (-1.37%)
Original SEC Filing Textexpand_more
=== SEC Form 4 — Statement of Changes in Beneficial Ownership === Document Type: 4 Period of Report: 2026-01-30 10b5-1 Pre-arranged Plan: Yes --- Issuer --- Name: Reddit, Inc. (RDDT) CIK: 0001713445 --- Reporting Owner --- Name: Huffman Steve Ladd CIK: 0001827011 Role: Director, Officer (CEO & President), 10%+ Owner --- Non-Derivative Transactions --- [Transaction #1] Security: Class A Common Stock Date: 2026-01-30 | Code: M (Exercise of derivative) Shares: +18,000 | Price: $0.00 Shares Owned After: 466,576 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust [Transaction #2] Security: Class A Common Stock Date: 2026-01-30 | Code: S (Open market sale) Shares: -6,145 | Price: $180.44 Total Value: $1,108,803.80 Shares Owned After: 460,431 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F1] The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. [F2] The sales were executed in multiple trades at prices ranging from $180.06 to $181.03. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes (2) to (10) to this Form 4. [Transaction #3] Security: Class A Common Stock Date: 2026-01-30 | Code: S (Open market sale) Shares: -1,100 | Price: $181.46 Total Value: $199,606.00 Shares Owned After: 459,331 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F1] The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. [F3] The sales were executed in multiple trades at prices ranging from $181.07 to $182.00. [Transaction #4] Security: Class A Common Stock Date: 2026-01-30 | Code: S (Open market sale) Shares: -2,100 | Price: $182.64 Total Value: $383,544.00 Shares Owned After: 457,231 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F1] The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. [F4] The sales were executed in multiple trades at prices ranging from $182.12 to $183.10. [Transaction #5] Security: Class A Common Stock Date: 2026-01-30 | Code: S (Open market sale) Shares: -2,902 | Price: $183.64 Total Value: $532,923.28 Shares Owned After: 454,329 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F1] The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. [F5] The sales were executed in multiple trades at prices ranging from $183.15 to $184.09. [Transaction #6] Security: Class A Common Stock Date: 2026-01-30 | Code: S (Open market sale) Shares: -1,009 | Price: $184.72 Total Value: $186,382.48 Shares Owned After: 453,320 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F1] The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. [F6] The sales were executed in multiple trades at prices ranging from $184.16 to $185.15. [Transaction #7] Security: Class A Common Stock Date: 2026-01-30 | Code: S (Open market sale) Shares: -1,647 | Price: $185.42 Total Value: $305,386.74 Shares Owned After: 451,673 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F1] The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. [F7] The sales were executed in multiple trades at prices ranging from $185.16 to $186.02. [Transaction #8] Security: Class A Common Stock Date: 2026-01-30 | Code: S (Open market sale) Shares: -1,597 | Price: $186.63 Total Value: $298,048.11 Shares Owned After: 450,076 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F1] The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. [F8] The sales were executed in multiple trades at prices ranging from $186.17 to $187.12. [Transaction #9] Security: Class A Common Stock Date: 2026-01-30 | Code: S (Open market sale) Shares: -600 | Price: $187.65 Total Value: $112,590.00 Shares Owned After: 449,476 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F1] The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. [F9] The sales were executed in multiple trades at prices ranging from $187.18 to $188.03. [Transaction #10] Security: Class A Common Stock Date: 2026-01-30 | Code: S (Open market sale) Shares: -800 | Price: $188.61 Total Value: $150,888.00 Shares Owned After: 448,676 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F1] The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. [F10] The sales were executed in multiple trades at prices ranging from $188.20 to $189.05. [Transaction #11] Security: Class A Common Stock Date: 2026-01-30 | Code: S (Open market sale) Shares: -100 | Price: $190.06 Total Value: $19,006.00 Shares Owned After: 448,576 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F1] The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. --- Derivative Transactions --- [Transaction #1] Security: Stock Option (Right to Buy) Date: 2026-01-30 | Code: M (Exercise of derivative) Shares: -18,000 | Price: $0.00 Exercisable: N/A | Expires: 2033-12-25 Shares Owned After: 1,297,255 | Ownership: I (Indirect) | Nature: By The XYZ Revocable Trust Footnotes: [F11] The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date. --- Footnotes (Complete Index) --- F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. F10: The sales were executed in multiple trades at prices ranging from $188.20 to $189.05. F11: The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date. F2: The sales were executed in multiple trades at prices ranging from $180.06 to $181.03. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes (2) to (10) to this Form 4. F3: The sales were executed in multiple trades at prices ranging from $181.07 to $182.00. F4: The sales were executed in multiple trades at prices ranging from $182.12 to $183.10. F5: The sales were executed in multiple trades at prices ranging from $183.15 to $184.09. F6: The sales were executed in multiple trades at prices ranging from $184.16 to $185.15. F7: The sales were executed in multiple trades at prices ranging from $185.16 to $186.02. F8: The sales were executed in multiple trades at prices ranging from $186.17 to $187.12. F9: The sales were executed in multiple trades at prices ranging from $187.18 to $188.03. --- Signature --- /s/ /s/ Julie Rogers, Attorney-in-Fact (2026-02-03)

keid analysis is for reference only and does not constitute investment advice.