=== SEC Form 4 — Statement of Changes in Beneficial Ownership ===
Document Type: 4
Period of Report: 2026-03-02
10b5-1 Pre-arranged Plan: No
--- Issuer ---
Name: Trade Desk, Inc. (TTD)
CIK: 0001671933
--- Reporting Owner ---
Name: Green Jeffrey Terry
CIK: 0001671445
Role: Director, Officer (President and CEO), 10%+ Owner
--- Non-Derivative Transactions ---
[Transaction #1]
Security: Class A Common Stock
Date: 2026-03-02 | Code: P (Open market purchase)
Shares: +527,324 | Price: $23.49
Total Value: $12,386,840.76
Shares Owned After: 527,324 | Ownership: I (Indirect) | Nature: By Limited Partnership
Footnotes:
[F1] The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $22.93 to $23.92, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the ranges set forth in this footnote.
[Transaction #2]
Security: Class A Common Stock
Date: 2026-03-02 | Code: P (Open market purchase)
Shares: +1,472,676 | Price: $24.16
Total Value: $35,579,852.16
Shares Owned After: 2,000,000 | Ownership: I (Indirect) | Nature: By Limited Partnership
Footnotes:
[F2] The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $23.93 to $24.34, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the ranges set forth in this footnote.
[Transaction #3]
Security: Class A Common Stock
Date: 2026-03-03 | Code: P (Open market purchase)
Shares: +1,685,696 | Price: $24.97
Total Value: $42,091,829.12
Shares Owned After: 3,685,696 | Ownership: I (Indirect) | Nature: By Limited Partnership
Footnotes:
[F3] The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $24.81 to $24.99, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the ranges set forth in this footnote.
[Transaction #4]
Security: Class A Common Stock
Date: 2026-03-03 | Code: A (Grant or award)
Shares: +398,089 | Price: $0.00
Shares Owned After: 655,917 | Ownership: D (Direct)
Footnotes:
[F4] Represents a restricted stock award with a Vesting Commencement Date ("VCD") of March 3, 2026. One-sixteenth (1/16th) of the granted shares vest on May 15, 2026 and the remainder of the granted shares vest ratably over 15 quarters on each quarterly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.
[Transaction #5]
Security: Class A Common Stock
Date: 2026-03-04 | Code: P (Open market purchase)
Shares: +2,314,304 | Price: $25.08
Total Value: $58,042,744.32
Shares Owned After: 6,000,000 | Ownership: I (Indirect) | Nature: By Limited Partnership
Footnotes:
[F5] The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $24.59 to $25.25, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the ranges set forth in this footnote.
--- Derivative Transactions ---
[Transaction #1]
Security: Employee Stock Option (Right to Buy)
Date: 2026-03-03 | Code: A (Grant or award)
Shares: +737,028 | Price: $0.00
Exercisable: N/A | Expires: 2036-03-03
Shares Owned After: 737,028 | Ownership: D (Direct)
Footnotes:
[F8] The option was granted on March 3, 2026, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
--- Holdings ---
[Holding #1]
Security: Class A Common Stock
Ownership: I (Indirect)
Footnotes:
[F6] Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.
[Holding #2]
Security: Class A Common Stock
Ownership: I (Indirect)
Footnotes:
[F7] Represents securities held by the Jeff T. Green Family Foundation (the "Foundation"). Mr. Green is the sole member and director of the Foundation and has investment and voting control over the shares held by the Foundation, and may be deemed to indirectly beneficially own the shares held by the Foundation.
--- Footnotes (Complete Index) ---
F1: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $22.93 to $23.92, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the ranges set forth in this footnote.
F2: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $23.93 to $24.34, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the ranges set forth in this footnote.
F3: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $24.81 to $24.99, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the ranges set forth in this footnote.
F4: Represents a restricted stock award with a Vesting Commencement Date ("VCD") of March 3, 2026. One-sixteenth (1/16th) of the granted shares vest on May 15, 2026 and the remainder of the granted shares vest ratably over 15 quarters on each quarterly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.
F5: The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $24.59 to $25.25, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the ranges set forth in this footnote.
F6: Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.
F7: Represents securities held by the Jeff T. Green Family Foundation (the "Foundation"). Mr. Green is the sole member and director of the Foundation and has investment and voting control over the shares held by the Foundation, and may be deemed to indirectly beneficially own the shares held by the Foundation.
F8: The option was granted on March 3, 2026, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
--- Signature ---
/s/ /s/ Kelli Faerber, Attorney-in-Fact for Jeffrey Terry Green (2026-03-04)
