=== SEC Form 4 — Statement of Changes in Beneficial Ownership ===
Document Type: 4
Period of Report: 2026-05-15
10b5-1 Pre-arranged Plan: No
--- Issuer ---
Name: Trade Desk, Inc. (TTD)
CIK: 0001671933
--- Reporting Owner ---
Name: Jacobson Samantha
CIK: 0002008907
Role: Director, Officer (Chief Strategy Officer)
--- Non-Derivative Transactions ---
[Transaction #1]
Security: Class A Common Stock
Date: 2026-05-15 | Code: F (Payment of exercise/tax)
Shares: -197 | Price: $21.15
Total Value: $4,166.55
Shares Owned After: 318,937 | Ownership: D (Direct)
Footnotes:
[F1] The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Unit Award granted April 26, 2022.
[F2] Includes 622 shares acquired through the Employee Stock Purchase Plan on May 15, 2026.
[Transaction #2]
Security: Class A Common Stock
Date: 2026-05-15 | Code: F (Payment of exercise/tax)
Shares: -690 | Price: $21.15
Total Value: $14,593.50
Shares Owned After: 318,247 | Ownership: D (Direct)
Footnotes:
[F3] The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Unit Award granted April 24, 2023.
[Transaction #3]
Security: Class A Common Stock
Date: 2026-05-15 | Code: F (Payment of exercise/tax)
Shares: -1,080 | Price: $21.15
Total Value: $22,842.00
Shares Owned After: 317,167 | Ownership: D (Direct)
Footnotes:
[F4] The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Award granted April 23, 2024.
[Transaction #4]
Security: Class A Common Stock
Date: 2026-05-15 | Code: F (Payment of exercise/tax)
Shares: -1,481 | Price: $21.15
Total Value: $31,323.15
Shares Owned After: 315,686 | Ownership: D (Direct)
Footnotes:
[F5] The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Award granted April 15, 2025.
[Transaction #5]
Security: Class A Common Stock
Date: 2026-05-15 | Code: F (Payment of exercise/tax)
Shares: -3,225 | Price: $21.15
Total Value: $68,208.75
Shares Owned After: 312,461 | Ownership: D (Direct)
Footnotes:
[F6] The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Award granted March 3, 2026.
[Transaction #6]
Security: Class A Common Stock
Date: 2026-05-18 | Code: D (Sale to issuer)
Shares: -9,589 | Price: $0.00
Shares Owned After: 302,872 | Ownership: D (Direct)
Footnotes:
[F7] The related shares were represented by a Restricted Stock Unit Award previously granted to the Reporting Person on April 24, 2023, that were subject to vesting. In connection with the Reporting Person's termination of employment with the Issuer, the unvested restricted stock unit awards were forfeited.
[Transaction #7]
Security: Class A Common Stock
Date: 2026-05-18 | Code: D (Sale to issuer)
Shares: -30,037 | Price: $0.00
Shares Owned After: 272,835 | Ownership: D (Direct)
Footnotes:
[F8] The related shares were represented by a Restricted Stock Award previously granted to the Reporting Person on April 23, 2024, that were subject to vesting. In connection with the Reporting Person's termination of employment with the Issuer, the unvested restricted stock awards were forfeited.
[Transaction #8]
Security: Class A Common Stock
Date: 2026-05-18 | Code: D (Sale to issuer)
Shares: -61,784 | Price: $0.00
Shares Owned After: 211,051 | Ownership: D (Direct)
Footnotes:
[F9] The related shares were represented by s Restricted Stock Award previously granted to the Reporting Person on April 15, 2025, that were subject to vesting. In connection with the Reporting Person's termination of employment with the Issuer, the unvested restricted stock awards were forfeited.
[Transaction #9]
Security: Class A Common Stock
Date: 2026-05-18 | Code: D (Sale to issuer)
Shares: -156,748 | Price: $0.00
Shares Owned After: 54,303 | Ownership: D (Direct)
Footnotes:
[F10] The related shares were represented by a Restricted Stock Award previously granted to the Reporting Person on March 3, 2026, that were subject to vesting. In connection with the Reporting Person's termination of employment with the Issuer, the unvested restricted stock awards were forfeited.
--- Footnotes (Complete Index) ---
F1: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Unit Award granted April 26, 2022.
F10: The related shares were represented by a Restricted Stock Award previously granted to the Reporting Person on March 3, 2026, that were subject to vesting. In connection with the Reporting Person's termination of employment with the Issuer, the unvested restricted stock awards were forfeited.
F2: Includes 622 shares acquired through the Employee Stock Purchase Plan on May 15, 2026.
F3: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Unit Award granted April 24, 2023.
F4: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Award granted April 23, 2024.
F5: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Award granted April 15, 2025.
F6: The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Award granted March 3, 2026.
F7: The related shares were represented by a Restricted Stock Unit Award previously granted to the Reporting Person on April 24, 2023, that were subject to vesting. In connection with the Reporting Person's termination of employment with the Issuer, the unvested restricted stock unit awards were forfeited.
F8: The related shares were represented by a Restricted Stock Award previously granted to the Reporting Person on April 23, 2024, that were subject to vesting. In connection with the Reporting Person's termination of employment with the Issuer, the unvested restricted stock awards were forfeited.
F9: The related shares were represented by s Restricted Stock Award previously granted to the Reporting Person on April 15, 2025, that were subject to vesting. In connection with the Reporting Person's termination of employment with the Issuer, the unvested restricted stock awards were forfeited.
--- Signature ---
/s/ /s/ Kelli Faerber, Attorney-In-Fact for Samantha Jacobson (2026-05-19)
